Performance Marketing Lead

Job description

ABOUT LIGHTFIELD Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights, so nothing slips through the cracks. We’re rethinking CRM from first principles. Instead of forcing teams to maintain rigid systems, Lightfield learns from how companies actually work, adapting, automating, and surfacing the insight that drives growth. We’re building the CRM platform we always wished existed: fast, intelligent, and genuinely helpful. The market agrees. Over 5,000 companies have used Lightfield since we launched in November, making us the fastest-adopted product in our category. We are backed by Greylock, Lightspeed, and Coatue, and our founders previously built Tome, a generative AI presentation product used by over 25 million people. Before Lightfield, our team worked on Llama, Instagram, Facebook Messenger, Pinterest, Google, and Salesforce. ABOUT THE ROLE We’re on an exponential growth trajectory with unit economics that justify a significant investment in paid acquisition. We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup. AI has radically transformed what’s possible with performance marketing. This is an opportunity to build an AI-native growth machine from the ground up. You'll own a paid mix that spans direct response and intentional brand investment across major platforms like Google and LinkedIn, plus the full self-serve funnel from ad to activation. This role reports directly to our Head of GTM. WHAT YOU'LL DO - Build an AI-native performance marketing engine. You’ll architect every part of our growth machine - including experiment design, creative production, and analysis - with agents (and the Lightfield platform) at the center. You’ll set the bar for what this discipline looks like in 2026. - Run paid acquisition. You’ll run strategy and execution across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships. - Optimize our self-serve funnel. You’ll own our self-serve sign-up and conversion targets, and systematically address friction at every point in our self-serve customer acquisition journey. - Own lifecycle marketing. You'll design and optimize every touch from signup through expansion, including onboarding sequences, trial nudges, and churned user re-engagement. - Build the measurement systems we need to scale. You’ll architect first-touch and last-touch attribution tracking, define how we measure the impact of brand campaigns, and surface this data in a way that guides where we invest in growth. WHO YOU ARE - You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren't possible two years ago. - You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance. - You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You have opinions on MMM vs. multi-touch vs. self-reported attribution, and you've run incrementality tests. - You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses. - You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily. BENEFITS & PERKS - Competitive salary - Meaningful early equity - Health insurance (medical, dental, vision) - 3 weeks of PTO - 11 paid company holidays + we enjoy a winter holiday break - 3 months of paid family leave - Wednesdays work from home - Regular team dinners, events, offsites, and retreats - 401k plan - Other perks include: commuter and lunch stipend