Performance Marketing Lead

Job description

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 60 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. PERFORMANCE MARKETING LEAD Salary: 100-120k • Total Comp: 150k • Includes Equity We’re looking for a Performance Marketing Lead to take full strategic ownership of scaling Almedia's user acquisition to the next level. This pivotal role demands a visionary leader with a proven track record of managing and optimizing large-scale performance marketing operations across diverse channels. You will be directly accountable for aggressive growth targets and multi-million dollar budgets, instrumental in maximizing our overall market footprint and driving significant daily ad spend across Meta, Google, TikTok, and beyond. WHAT YOU'LL DO 🎯 - Develop & Own Growth Strategy: Design and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals (targeting $100k+ USD/day), continually optimizing for User Acquisition (UA) and Lifetime Value (LTV). - Lead Multi-Channel Execution: Direct high-budget UA campaigns across a diverse portfolio including Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube), ensuring a balanced and high-performing channel mix. - Strategic Budget Allocation: Manage multi-million dollar budgets with full autonomy. You will make data-driven decisions to shift spend toward high-performers and pause underperforming initiatives to ensure optimal ROI and maximum scale. - Identify & Launch New Channels: Proactively research, test, and lead the successful launch of new UA channels from scratch, expanding our reach to untapped audiences and fostering continuous growth. - Cross-Functional Growth Leadership: Collaborate strategically with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure creative assets align with channel-specific best practices. - Advanced Analytics & Reporting: Establish robust measurement frameworks and conduct deep-dive analyses on multi-channel performance. You will translate complex data into executive-level insights that drive immediate strategic action. WHAT YOU'LL BRING 💡 - Extensive Strategic Leadership: Senior-level experience (7+ years) in performance marketing, with a demonstrable track record of scaling UA budgets to $100k+ USD daily. - Platform Agnostic Expertise: Deep, hands-on expertise across Google Ads, and App Install Networks. You understand the unique algorithms and optimization levers of each platform. - New Channel Development: Proven ability to identify and successfully scale new acquisition channels from the ground up. - Analytical Rigor: Proficiency in dissecting complex performance data, building attribution models, and formulating high-impact strategies based on unit economics. - Industry Preference: Experience in mobile apps, fintech, or gaming is highly preferred, with a strong grasp of user retention and monetization dynamics. WHAT MAKES YOU A GREAT FIT 🌟 - Growth-Obsessed Strategist: You are a visionary leader who thrives on unlocking massive scale and pioneering new avenues for user acquisition. - Data-Driven & Accountable: You possess an unparalleled ability to translate data into budget decisions and are fully accountable for delivering on aggressive growth targets. - Agile Operator: You excel in fast-paced environments, capable of pivoting strategies quickly as market dynamics and platform algorithms shift. WHY ALMEDIA? 🎁 - Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. - Scale With Almedia: Grow alongside a startup that has been profitable from day one. - Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. - Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.