Performance Marketing Lead

Job description

Apify is the largest marketplace of tools for AI. Thousands of Actors are helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1.5M every month. Join us to help people put the web to work. Apify can [find missing children](https://blog.apify.com/fighting-child-traffickers-with-technology/), protect consumers from [fake discounts across the EU](https://blog.apify.com/how-web-scraping-ai-and-the-eu-have-come-together-to-sweep-away-fake-discounts-in-europe/), and [feed data to AI chatbots](https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/). To support this mission, we're looking for a Performance Marketing Lead to scale Apify’s paid acquisition and own the channels, budget, and team behind it. ## Who we’re looking for: - You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company. - You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows. - You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report. - You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels. - You know your way around a modern data stack, and you've built attribution models together with Data team. - You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you. - You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets. - You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English. ## What you’ll be doing: - **Own paid acquisition** across every paid channel: the strategy, the channel mix, and the targets it has to hit. - **Build and lead the team**, including hiring, career development, and how the team is structured as it grows. - **Set and manage the budget**: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets. - **Own the attribution model** together with the Data team, and get the rest of marketing to agree on it and use it. - **Run the testing program** across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example). - **Work with Product Marketing** to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions. - **Represent paid acquisition across GTM**, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives. - **Report to the Head of Marketing** on what the spend returned, what's at risk, and where the opportunities are. ## **What we expect from you in the first 6 months:** **By the end of the first 3 months, we expect you to:** - Develop a deep understanding of Apify's offering, target audiences, and current channels. - Build strong relationships with your direct reports and key cross-functional leaders (Marketing/Product Marketing, Product, Sales, Data, Finance) to understand the full business context. - Conduct a strategic audit of the entire performance marketing function, including team structure, strategy, channel mix, budget allocation, and data/tech infrastructure (attribution model), as well as a thorough review of all creative assets and messaging. - Assume leadership of the existing team, assessing individual strengths, development goals, and the team's structural readiness to scale. - Deliver a 90-day strategic plan that outlines quick wins and identifies long-term priorities for scalable growth. This plan must be informed by your initial audits and include findings and recommendations for leadership on marketing attribution, outlining existing gaps and proposing a clear, realistic path toward a unified multi-touch attribution model. - Guide your team in implementing quick wins to improve the performance and efficiency of existing campaigns. **By the end of the first 6 months, we expect you to:** - Develop and present a performance marketing strategy and roadmap to the leadership team, including a detailed budget, hiring plan, and technology stack recommendations. - Begin executing this strategy, restructuring or scaling the team and the attribution model as needed. - Implement a scalable operating model for the team, standardizing reporting, testing frameworks, and creative briefing processes. Work with the Head of Marketing, Head of Content, and Product Marketing Lead on a unified model that works across all marketing campaigns. - Demonstrate clear, measurable improvements in key acquisition metrics (user growth, CAC efficiency) and establish yourself as the owner of the performance marketing function, reporting its impact to the business. ## **Why should you work at Apify?** - Full-time position in Prague at our amazing office located in 100Yards 🏰 - Option to work remotely 🛋️ - Flexible working hours (perfect for both night owls 🦉 and early birds 🐥) - Nobody counts holidays as long as the work gets done 💪 - Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖 - Stock options and profit sharing 💰 - We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲 - Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂 - Generous hardware budget to give you the tools you need 💻 - Free entry to the wonderful Prague Zoo for you and your guests 🐘 - Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card 🏓 - Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡 - Unlimited supply of ☕🍺 and snacks 🍎🍪 - Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻