Performance Marketing Manager

Job description

This role is full-time, in-person, in NYC. We offer relocation assistance. Who we are Rilla’s the leading conversation intelligence software for in-person sales. Think HVAC, real estate, automobile, and windows. They talk to customers face to face, our mobile app records their conversations, and our AI automatically transcribes and analyzes their conversations to help them improve their sales. Our vision is to make the offline world of commerce as searchable and easy to understand as the internet. And empower blue-collar, trades businesses (historically underserved by technology) with the tools and decision-making abilities of the largest tech companies. We’re growing 10% MoM, have hundreds of clients, including Fortune 500 companies. Our Net Revenue Retention is above 150%, our NPS is higher than the iPhone’s, and we are cash flow positive! We have one of the strongest brands our customers have ever seen. Brand Examples & Customer Love https://www.notion.so/Brand-Examples-Customer-Love-1c0a7cd588d580cfaec5e88eccf5b115?pvs=21 This didn’t happen by accident. We think most B2B softwares and products suck. And we think the way they market themselves sucks even more. Our heroes are the consumer companies that capture attention and deliver some of the most widely used products in the world. Just because contracts are signed and people have to use software for work, doesn’t mean we can’t put the same level of attention, care, and creativity that Apple or Nike does in their work. As a result… We are one of the fastest-growing startups in the world right now and in history. We’re backed by Byron Deeter (one of the best investors of all time) from Bessemer Venture Partners, the top Cloud investor in the world. We raised a $40M Series B at $800M from Google Ventures. And we’re a Cloud 100 Rising Star https://www.forbes.com/sites/irenebenedicto/2023/08/08/cloud-100-rising-stars-2023-the-next-generation-of-superstar-cloud-companies/?sh=5dd03d7152f5 company. Who you are - 🧠 An infinite learner. Someone who is always curious. You quickly learn new technologies and execute independently. You are a generalist who will deep dive into a challenge. - 🔍 A customer obsessive. Someone who deeply cares about delighting customers and solving their pains, not about vanity metrics. - 🏆 A superstar. You dedicate your life to mastering your craft and leaving your mark on the world, and want to be around a team that is similarly obsessed with greatness. We work 6 days a week, 12 hour days, because to us, building and defining the future is the most fulfilling thing in the world. - 🏅 A quality obsessive. Someone who deeply cares about our users and the quality of their work. Our customers are not tech companies. They’re people who live and work in the real world. To solve problems for them you need to have extreme empathy. You have to understand how they work, what they need, and want, and how to make their lives better. - 🤝 A team player. You love giving and receiving feedback, and learning and growing as a team. - 📈 Unafraid of failure. You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail, because it means you got a new opportunity to learn more. What you'll get You'll be the first person dedicated to paid acquisition at Rilla. We've already spent $350k on ads and closed $800k in revenue from them, with no one owning it full-time. Imagine what happens when someone great actually focuses on it. You'll have a massive unfair advantage: a brand that our customers already love, NPS higher than the iPhone, and a product that sells itself once people see it. Your job is to take what's already working and blow it up. You'll work directly with leadership, shape how we grow, and operationalize what will likely become one of Rilla's largest inbound growth channels. Very few people get to own the paid growth function at a company growing this fast, in a blue ocean market like this one. What you'll do - Take full ownership of Rilla's paid media program. We're spending ~$4k/day across Google, Meta, LinkedIn, YouTube, and we want to scale significantly - Audit what we've built so far, find the gaps, and turn a promising channel into a machine - Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization - Track CAC, ROAS, pipeline contribution, and conversion rates at every stage of the funnel. Report on them clearly - Run constant experiments. New channels, new creatives, new audiences, new copy. Kill what doesn't work fast, double down on what does - Build a repeatable creative testing process: hooks, formats, angles, messaging. We should always know what's resonating and why - Produce ads that don't look or feel like typical B2B garbage. Our customers are tradespeople, not software buyers - Build out tracking and attribution so we know exactly what's driving revenue (UTMs, pixels, tag management, CRM integration) - Work closely with sales to make sure the leads you generate are leads that close You might thrive in this role if you have: - 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn). Not just managing agencies - Taken an existing paid program and scaled it. You know how to find the levers that unlock the next order of magnitude - You're comfortable in spreadsheets, dashboards, and attribution models, and you can tell a story with data - B2B SaaS experience, ideally selling to non-tech audiences - Strong opinions on ad creative. You know what stops someone from scrolling, even if you're not the one designing it - Experience with conversion tracking, Google Tag Manager, and CRM systems (HubSpot, Salesforce, etc.) - You'd rather launch 10 tests this week than spend a month planning the perfect campaign - Nice to have: web development skills. You can spin up landing pages, tweak funnels, or build quick experiments without waiting on engineering