Performance Marketing Manager

Job description

ABOUT DUALENTRY DualEntry is building the OS for finance. Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk. In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies. We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community. WHERE YOU'LL CREATE IMPACT - Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week - Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting - Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend - Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership - Set up or significantly improved conversion tracking and attribution - Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem - Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance WHAT SETS YOU UP FOR SUCCESS - 3-5 years of experience managing digital marketing campaigns - Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager - Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency WHY YOU’LL THRIVE HERE - Significant equity ownership in one of the top AI companies in the world - You’re joining early and will grow with DualEntry - Your feedback shapes the product directly - High-speed, high-trust environment with high expectations MEET THE TEAM - Jan https://www.linkedin.com/in/janabaza/ made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness - Ana https://www.linkedin.com/in/anitamarturet/ took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more! - George https://www.linkedin.com/in/george-mastorakis-a86202194/ grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work. - Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards. COMPENSATION & BENEFITS - Equity: $40,000 - $60,000 - Base Salary: $160,000 - $200,000 - Medical, dental & vision insurance - One Medical membership - Mental health support (Talkspace) - Fertility & family-building support (Kindbody) - Virtual healthcare (Teladoc Health) - 401(k) benefits - Commuter benefits - Learning & development budget for courses, certifications & language learning - Unlimited AI tokens - AI skills development & enablement - Visa & permanent residence sponsorship - Relocation support for employees moving to New York - Flexible PTO (27 days, including public holidays) - Collaborative, in-office culture with no bureaucracy - Snacks, drinks, team events & more “We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come” Jan Abaza https://www.linkedin.com/in/janabaza/, Founding Product Marketing Manager at DualEntry