Performance Marketing Manager

Job description

## **About Mindly** **Mindly** is an international product company — a marketplace for psychologists and their clients. We have over **1,000,000 clients in more than 40 countries worldwide**, with a primary focus on **Tier-1 markets**. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the **top 1% of the fastest-growing profitable tech companies in the world**! You can read more about us in this [article](https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/). **Mindly is a fast-growing international product company transforming the Mental Health and Wellness space worldwide.** We’re building a team where everyone has ownership, contributes to key decisions, and directly impacts the product’s growth. We're looking for a **Performance Marketing Manager** to help us expand our product globally. ## **Why is this interesting?** - Join a fast-growing, **#1 product in its niche** - **High level of ownership** and autonomy - **Fast experimentation environment** — ideas move quickly from concept to launch ## **Your responsibilities:** You'll play a key role in shaping how Mindly acquires users across **Meta** and **Google** **Ads**, with a high level of autonomy and close collaboration with the Marketing team. - Launch, manage, and optimize advertising campaigns in **Meta** and **Google Ads** - Generate hypothesis and test creatives, audiences and building strategies - Conduct detailed analysis of marketing campaigns and implement solutions to improve their performance - Collaborate with the product and analytics teams to evaluate traffic quality and the impact of marketing activities on product metrics - Research competitors and market trends, and test new traffic channels ## **Your skills:** - **1+** **years** of experience in perfomance marketing - Proactiveness, autonomy and readiness to take ownership for this area - **Hands-on experience** with Google Ads, Meta or TikTok - Understanding of **key performance marketing metrics** (CPM, CPC, CTR, ROAS, hook rate) - **Analytical mindset** and a passion for working with data - Confident using AI tools to automate your workflow ## **How we get things done?** **Remote-first**, but ideally, you should be in the **CET or EET time zone** ## **How do we unwind?** We offer our team 20 days of paid vacation (we’re flexible with days off :)) ## **What do we offer?** - A **fast-growing product company** where you are a key part of our success - **Competitive salary** - **Therapy on Mindly** - A strong team of **A-players** ## **Candidate journey:** - Screening interview with Recruiter - Interview with CMO - Final Interview with co-founders - Offer 🎉 ## **Our values:** - **Honesty and transparency:** always tell the truth, no matter what it is - **Empathy and understanding:** treat others the way you want to be treated