Performance Marketing Manager

Job description

# Performance Marketing Manager > iSchool · Nasr City, Egypt (Hybrid) · Full-time · Posted 2026-07-15 **Workplace:** hybrid **Department:** Marketing ## Description - Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, and other digital platforms. - Manage campaign budgets to maximize ROI and ROAS. - Monitor campaign performance and make data-driven optimizations to improve results. - Analyze campaign data and prepare regular performance reports. - Run A/B tests on ads, audiences, and landing pages to improve conversion rates. - Work closely with the Creative, Sales, and Product teams to improve lead quality and customer acquisition. - Manage tracking and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools. - Support the development and execution of performance marketing strategies for both **B2C** and **B2B** audiences. - Stay up to date with the latest digital marketing trends, tools, and best practices. - Mentor and support junior team members when needed and collaborate effectively across teams. ## Requirements ### Experience - 4–6 years of experience in Performance Marketing or Digital Marketing. - Proven experience managing paid media campaigns across multiple digital channels. - Experience in both **B2C** and **B2B** marketing is preferred. - Experience in EdTech, SaaS, or a fast-growing company is a plus. ### Technical Skills - Google Ads - Meta Ads Manager - TikTok Ads Manager - LinkedIn Campaign Manager - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Conversion Rate Optimization (CRO) - Marketing analytics and reporting - Budget management ## Apply [Apply at iSchool](https://apply.workable.com/ischool/j/10D93C85B1/apply) --- Powered by [Workable](https://www.workable.com)