Performance Marketing Manager

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. About the role We are looking for a Performance Marketing Manager who is more than a media buyer — someone who thinks like a growth strategist, acts like an owner, and brings the energy and creativity to make things happen. This role sits at the intersection of data, creativity, and commercial impact, working across Lazada, Shopee, and TikTok Shop to drive measurable growth. If you bring a can-do attitude, a habit of proposing new ideas before you are asked, and a genuine enjoyment of working across teams and functions — this role was built for you. Role Responsibilities Performance Marketing & Paid Media • Develop, own, and continuously optimise paid media strategies across search, social, video, and display — covering Shopee Ads, Lazada Sponsored Solutions, TikTok Ads (including GMV Max and Video Shopping Ads), and relevant programmatic channels. • Translate commercial goals — GMV targets, ROAS floors, category share ambitions — into channel-level media plans with clear budget allocation, KPI laddering, and performance milestones. • Analyse performance data daily and weekly to identify trends, emerging opportunities, and underperforming areas; produce clear, insight-led recommendations that drive action rather than observation. • Lead A/B testing and creative experimentation across ad formats, audiences, and bidding strategies to systematically improve efficiency and conversion outcomes. • Monitor category and competitor dynamics on platform; propose proactive positioning adjustments to maintain and grow Haleon brands' share of voice and share of shelf online. • Drive ROAS accountability across all paid activity, maintaining a minimum threshold discipline and escalating when spend is not delivering at required efficiency levels. Agency Relationship Management • Serve as the day-to-day primary point of contact for digital agencies and media partners, ensuring briefs are clear, timelines are met, and deliverables consistently reflect Haleon's quality standards. • Set and track agency performance expectations through structured KPI frameworks; conduct regular performance reviews and hold agencies accountable to agreed outcomes. • Facilitate alignment between agency outputs and internal stakeholders — including the Digital Commerce Lead, Lazada/Shopee KAM, TikTok KAM, and Affiliate Community Manager — ensuring no gaps between strategy and execution. • Evaluate agency recommendations critically, bringing your own point of view and market knowledge to inform which strategies to adopt, refine, or challenge. • Foster a partnership culture with agencies that rewards initiative and excellence, while maintaining clear expectations around speed, transparency, and commercial focus. Cross-functional Collaboration & Reporting • Collaborate closely with the Lazada, Shopee, and TikTok KAM teams to align paid media activity with platform promotional mechanics, Brand Days, and campaign calendars — ensuring integrated execution rather than siloed campaigns. • Partner with the Affiliate Community Manager to understand creator and affiliate driven traffic dynamics and integrate these insights into paid media planning. • Build and maintain performance reporting dashboards that provide the Digital Commerce Lead with a clear, accurate, and timely view of media performance against targets. • Proactively bring new ideas, market trends, and platform innovations to the team Basic Qualifications: • Bachelor's degree in Marketing, Business, Communications, or a related field. • 3–5 years of experience in performance marketing, digital media, or eCommerce — with a clear track record of managing paid campaigns that delivered measurable commercial results. • Hands-on experience with at least two of the following: Shopee Ads Manager, Lazada Sponsored Solutions, TikTok Ads Manager, Meta Ads, or Google Ads. • Strong analytical capability — comfortable pulling and interpreting data from multiple sources and translating it into clear business recommendations. • Excellent written and verbal communication in English and Thai language Preferred Qualifications: • Experience in the FMCG, consumer health, or OTC category — familiarity with Haleon brands is a strong advantage. Location – Bangkok, Thailand Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Job Posting End Date 2026-08-13 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.