Performance Marketing Manager

Job description

The Performance Marketing Manager is responsible for developing and executing performance led digital marketing strategies that drive customer acquisition, engagement, conversion and retention across our retail brands. This role blends strategic planning with hands on optimisation, ensuring marketing investment delivers measurable business outcomes and supports growth across our customer base. You Will Provide: Develop and execute performance marketing strategies aligned to business and brand objectives. Lead the planning, implementation and optimisation of campaigns across paid search, paid social, display, programmatic and affiliate channels. Monitor campaign performance and leverage data-driven insights to improve return on investment and customer outcomes. Manage and optimise media budgets, ensuring efficient allocation of spend across channels. Deliver actionable reporting and insights to support decision-making and continuous improvement. Partner with internal stakeholders across Loyalty, Digital, Customer, Commercial and Operations teams to deliver integrated campaigns. Manage relationships with media agencies, platform partners and technology providers. Drive testing and experimentation programs to improve engagement, conversion and retention outcomes. Support annual planning, forecasting and budgeting activities. Ensure marketing activity complies with privacy, consent and regulatory requirements. What We Offer: Join a high-performing team within a leading Australian retail organisation recognised for innovation. Enjoy flexible working arrangements that support work-life balance. Access generous parental leave and additional leave benefits, including birthday leave. Benefits from health, wellbeing and lifestyle discounts, including fuel savings. Access financial benefits including an employee share plan and novated leasing. Be recognised and rewarded through our service recognition program. Demonstrated experience in a Performance Marketing, Digital Marketing or Media Manager role. Strong expertise across Google Ads, Meta, display, programmatic and digital media platforms. Proven experience managing significant media budgets and delivering measurable commercial outcomes. Advanced analytical capability with experience interpreting campaign and customer data to drive optimisation. Strong stakeholder management skills with the ability to influence and collaborate across multiple teams. Experience using analytics and reporting tools such as Google Analytics and Looker Studio. Retail, convenience, loyalty or customer-focused marketing experience will be highly regarded. We welcome applicants from diverse backgrounds including Aboriginal and Torres Strait Islander people and encourage and support diversity in our traditional and non-traditional roles. Please note: This role is being sourced by our internal Talent Acquisition team; therefore, we will not be accepting applications via external recruitment agencies. A career with Viva Energy Group is more than just a job. It's an opportunity to help shape solutions for a moving world. At Viva Energy Group, we're delivering the energy, industrial and retail solutions, across a diverse portfolio of brands, that Australians rely on every day. Whether its people going about their daily lives, travellers taking to the skies, or the industries that drive our economy, our products and services help people, businesses and communities stay on the move. Beyond fuels, Viva Energy has evolved into one of Australia's largest convenience retailers. Through more than 1,200 stores nationwide, and supported by over 12,000 team members, our Reddy Express, OTR and Liberty brands (and in S.A, Krispy Kreme, Hungry Jacks, Oporto, Guzman and Gomez and many others) serve millions of Australians every week. Whether it's a morning coffee, a quick meal, everyday essentials or fuel for the journey ahead, our brands are part of the rhythm of everyday life. Above all, we're powered by our people. People who want to work on meaningful challenges, contribute to Australia's future, and be part of a company that's evolving with the needs of a changing world. [ Will you be part of the Solutions for a moving world ?