Performance Marketing Manager (all genders)

Job description

At heyData , we're redefining how European businesses manage compliance . Our all-in-one platform helps companies across the EU and Switzerland navigate regulations such as GDPR, ISO 27001, NIS2, the EU AI Act, DORA, TISAX and more - without legal complexity or manual overhead. As we continue to scale, performance marketing is one of our most important growth engines. We're looking for a Performance Marketing Manager (all genders) who is excited to own demand generation, optimize acquisition across multiple channels, and help build a high-performing marketing engine. Your Mission As our Performance Marketing Manager, you will own and continuously optimize our paid acquisition strategy across Google, Microsoft Ads and LinkedIn . Your goal is simple: generate high-quality pipeline efficiently while improving campaign performance across the entire customer journey. You will work closely with Content, Design, Product Marketing and Sales to transform insights into measurable business growth. This role offers significant ownership, visibility and the opportunity to shape how performance marketing evolves at a fast-growing B2B SaaS company. Own and optimize paid acquisition across Google Ads, Microsoft Ads, Meta and LinkedIn Ads Manage and optimize media budgets to maximize pipeline growth and ROI Optimize campaigns across the full funnel to improve performance and conversion rates Run A/B tests across ads, audiences, creatives, and landing pages Monitor, analyze, and report on key performance metrics (CPC, CPL, CAC, ROAS, pipeline contribution) Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation Identify new growth opportunities and continuously improve our paid acquisition strategy Your Profile 3-5+ years of hands-on experience managing Google Ads; experience with Microsoft Ads, Meta and LinkedIn Ads is a strong plus Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment Strong analytical mindset with the ability to turn data into actionable insights and business decisions Experience managing and optimizing media budgets based on performance, pipeline, and ROI Solid understanding of the full B2B demand generation funnel and conversion optimization Proficiency with GA4, HubSpot, and advertising platforms; experience with attribution and reporting is a plus Experience optimizing landing pages and running A/B tests to improve conversion rates Excellent project management skills with a structured, proactive, and results-driven approach Fluent German (C1 preferred, minimum B2+) and good English communication skills Curious, growth-oriented, and eager to stay ahead of performance marketing best practices and industry trends Why heyData Your growth matters: High ownership, direct impact on growth, and clear development opportunities, an annual training budget, and genuine trust in your ideas. Work the way that suits you: Remote, in our Berlin office, or hybrid — you decide where you’re most productive. Time for yourself: 30 vacation days, flexible working hours, and a work culture that respects focus time and supports personal productivity. Top equipment: MacBook & more to help you get started smoothly. Additional perks: Urban Sports Club membership, Germany Ticket, company pension plan, and other benefits. A team spirit that stays with you: An international tech team with a clear path to scale, short decision paths, and real support to execute, and honest, transparent communication at eye level. Be yourself: Diversity makes us better — no matter where you come from, how you identify, or where you are in life. About heyData At heyData, we are determined to serve our mission: making Compliance easy for everybody! At heyData, we're not just a company; we're a movement. We're reshaping the way small and medium-sized businesses embrace compliance. We set up European employees on track to reach compliance in the fastest, most intuitive, and seamless way possible. Think of us as the superheroes of compliance, and we've only just begun. With over one thousand customers we are one of the largest SMB compliance platforms in Europe and are expanding further. But here's the real kicker – you get to learn from a world-class team across Europe and contribute to a game-changing compliance solution that's set to revolutionize millions of SMBs. So, are you ready to be part of this incredible journey and do the most exciting work of your life? Let's make compliance history together! #heyDataLife If the idea of making an impact excites you as much as it does us, then heyData is where you belong. This is your chance to leap into the adventure of a lifetime and set your career on fire! Reach out to us, and let's blaze a trail together in the world of business innovation! #JoinheyData At heyData, we're proud to be a vibrant and diverse startup. We celebrate and embrace people from all backgrounds, including diverse gender, age, sexuality, religion, ethnicity, disability status parental status, and more to apply to our roles. Our team thrives on the unique perspectives and experiences that each person brings. We're committed to fostering an inclusive and supportive environment where everyone can succeed. The more diverse and inclusive we are as a team, the greater our work will be.