Performance Marketing Manager (all genders)

Job description

YOUR IMPACT - YOUR ROLE We are looking for a Performance Marketing Manager (all genders) to own and drive Helpling Singapore’s paid marketing performance across key digital channels. This role will focus on execution excellence, performance optimisation, and data-driven insights to maximise customer acquisition efficiency. You will work closely with the Managing Director and Growth Marketing Manager to translate business priorities into high-performing campaigns. What You’ll Do Performance Marketing Execution & Optimisation Plan, execute, and optimise paid marketing campaigns across key channels (e.g. Google, Meta, and other relevant platforms) Continuously monitor campaign performance and implement data-driven optimisations to improve conversion rates and cost efficiency Manage day-to-day campaign operations, including bidding strategies, targeting, and budget pacing Performance Monitoring & Reporting Track and analyse key performance metrics such as CAC, conversion rates, ROAS, and channel-level performance Develop regular performance reports and dashboards to provide clear visibility on marketing effectiveness Identify trends, gaps, and opportunities, and translate them into actionable recommendations Budget Tracking & Efficiency Optimisation Work closely with the Managing Director to monitor marketing spend and ensure efficient budget utilisation Provide recommendations on budget allocation across channels based on performance insights Flag underperforming campaigns and proactively propose optimisation or reallocation strategies Experimentation & Growth Initiatives Drive continuous experimentation through A/B testing across creatives, audiences, and landing pages Identify and test new acquisition channels, tools, and strategies to unlock incremental growth Collaborate with the Growth Marketing Manager to align performance campaigns with broader growth initiatives Tracking, Attribution & Funnel Optimisation Ensure accurate tracking and attribution across marketing channels (e.g. pixels, analytics tools) Analyse end-to-end funnel performance and identify drop-off points Work with internal teams to improve conversion rates across landing pages and user journeys Cross-functional Collaboration Partner with the Growth Marketing Manager on campaign messaging and creative direction Work with product and operations teams to improve customer journey and conversion outcomes Collaborate with external partners or freelancers where required WHAT YOU NEED TO SUCCEED Requirements 3 - 6 years of experience in performance marketing or digital marketing Strong hands-on experience with paid channels (Google Ads, Meta Ads, etc.) Highly data-driven, with strong analytical and problem-solving skills Experience with tracking tools (e.g. Google Analytics, GTM, attribution tools) Comfortable operating in a fast-paced, execution-focused environment Strong ownership mindset with the ability to independently drive results What Success Looks Like Improved CAC and channel efficiency over time Clear visibility of performance metrics and insights Consistent pipeline of experiments and optimisations Strong alignment between marketing spend and business outcomes WHAT YOU CAN EXPECT FROM US Competitive compensation and performance bonus Opportunity to build and scale a fast-growing business unit in Singapore Autonomy to lead strategic initiatives with meaningful business impact Hybrid work environment with flexibility and trust A diverse, international team with ambitious goals and a collaborative culture Personal and professional development opportunities - we believe in growing our people as we grow the business APPLY NOW Ready to drive and optimise Helpling Singapore’s customer acquisition engine? If you are data-driven, execution-focused, and excited to make a direct impact on business growth, we’d love to meet you. Apply now and help us scale home services across Singapore.