Performance Marketing Manager, Display & CTV

Job description

### **Performance Marketing Manager, Display & CTV** *$100k – $130k • meaningful equity* ### **About Novig** Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users. With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide. We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision. ### **About the Role** This is a unique opportunity to help shape Novig's Display & CTV acquisition strategy from an early stage. As our **Performance Marketing Manager, Display & CTV**, you'll build campaigns your own way, test ideas without a rigid playbook, and own the systems that determine how well we scale: tracking, signal quality, and experimentation. As we continue to innovate how users trade sports, you'll be the one pulling the growth levers that bring new sports fans into the product. ### **Who you are and what you will do** - **Platform-Native Operator:** You live inside Display and CTV ad platforms. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, reviewing MMP data, and optimizing performance in real time rather than strategizing from a distance. - **Execution Over Theory:** You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move. - **Technical Ownership:** You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering. - **Signal Density Obsession:** You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data. - **Conversion Systems Thinker:** You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it. - **Experimentation Mindset:** You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t. - **Growth Through Performance:** You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale. ### **Why work here, in the words of the people who do** *“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”* *“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”* *“I'm having the most fun I've had in my entire career.”* If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect. ### **Not for everyone** - Our work is tied to live sports - that means potential nights, weekends, and pressure included. - If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment. ### **Compensation & benefits** - $100k – $130k base, benchmarked at top-tier tech companies - Meaningful equity for every employee, regardless of role - 100% health premiums covered - 99% dental & vision covered - 401(k) with 4% company match - HSA + $1,080 annual company contribution - $50/monthly company contribution to employee transit - $27/day lunch stipend when working from our NYC office - $35/day dinner stipend when working from the NYC office after 6:30pm ### **Homebase** Union Square, NYC