Performance Marketing Manager – Global (12-Month Maternity Cover)

Job description

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn https://www.linkedin.com/company/deepl/,Instagram https://www.instagram.com/deepl_official/, and our Blog https://www.deepl.com/en/blog. ABOUT THE ROLE DeepL is at an inflection point in its growth, and this is an opportunity to shape how the world's most accurate AI translation company reaches and converts its highest-value accounts. This is a 12-month fixed-term contract covering maternity leave. As Performance Marketing Manager, you will own DeepL's global programmatic and account-based advertising programmes end to end, across EMEA, DACH, AMER and APJ for our Language AI, Voice and API product lines. This is a hands-on, individual-contributor role. You'll step into a live programme with a seven-figure annual media budget, established DSP and ABM platform partnerships, and campaigns running across native, display, CTV, audio and DOOH. Your job is to keep that engine running and improve it: sharpening targeting and creative, closing the gaps in attribution and CRM integration, managing our media and ABM partners, and working with Field, SDR and regional marketing teams to turn account engagement into pipeline. WHAT YOU'LL OWN: PROGRAMMATIC CAMPAIGN EXECUTION - Build, launch and continuously optimize account-list and retargeting campaigns across programmatic native, display, CTV, audio and DOOH, spanning multiple products and regions. - Manage a substantial always-on media budget across markets, reallocating spend between products, channels and geographies based on performance rather than plan. - Own the campaign planning cycle and keep launches unblocked by chasing the account lists, landing pages and assets each one depends on. - Test creative, formats, targeting and channel mix, and act decisively on what the data shows — including pulling assets that underperform in-market. ACCOUNT-BASED MARKETING - Own our ABM platform as the internal expert, building personalised landing pages and microsites for named target accounts with tailored messaging, proof points and calls to action. - Run coordinated account plays that pair those personalised destinations with programmatic and paid social distribution, so accounts meet a consistent narrative wherever they encounter DeepL. - Get account-level engagement and buying signals into the hands of Field and SDR teams quickly enough to act on, and drive adoption of the capabilities we're paying for but not yet using. - Define and expand target account lists with Field, SDR and regional marketing, and get regional plays approved and live. AGENCY, VENDOR & MARTECH - Own the day-to-day relationship with our DSP and ABM platform partners: clear briefs, KPI accountability, budget efficiency and creative production timelines. - Pick up and run the media agency selection process, evaluating shortlisted partners across strategy, media management and measurement, and making a costed recommendation to leadership. - Lead the evaluation of new ABM and intent technologies, running discovery and pilots and recommending whether to proceed. Several conversations are already in flight for you to take forward or close out. - Oversee platform integrations with CRM and marketing automation, working with Marketing Operations and internal engineering to see open tickets through. MEASUREMENT & ENABLEMENT - Own performance reporting across the programme by product, channel and region, and communicate it clearly to Marketing and Field leadership. - Close the known gaps in programmatic measurement. Attribution currently relies on UTMs, which under-reports a predominantly view-through channel; you'll help land log-level data ingestion and account scoring with our DSP partner and internal data teams. - Build the playbooks, templates and channel guidance that let regional marketers run account-based plays in their own markets, making the programme repeatable rather than dependent on you alone. - Leave the programme documented, measurable and handover-ready. WHAT YOU'LL BRING - 4–7+ years in B2B performance or account-based marketing, ideally in enterprise or B2B SaaS, with hands-on ownership of paid campaigns rather than oversight of others running them. - Deep, practical experience with programmatic advertising — DSP campaign setup, account-list targeting, retargeting, budget pacing and optimisation across native, display, CTV and audio. - Experience running an ABM platform or personalisation tooling, and using engagement signals to support sales outreach. - Comfort managing meaningful media budgets across multiple markets, and making reallocation decisions with incomplete information. - Strong vendor and agency management skills: briefing, holding partners to KPIs, running evaluations or RFPs, and negotiating scope and cost. - Genuine fluency with measurement — you understand the limits of UTM-based attribution for view-through channels and can work constructively with data teams. - A track record of partnering closely with Field and SDR teams, and of building frameworks other marketers can pick up and run with. - Strong project management and communication skills, with the ability to run many concurrent campaigns across regions and prioritise without heavy oversight. - A builder's mindset, comfortable operating without a team beneath you — this is a role for someone who wants to own outcomes directly. WE ARE AN EQUAL OPPORTUNITY EMPLOYER You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.