Performance Marketing Manager (Paid Search)

Job description

For over 30 years, Angi has powered the future of the home services industry, creating an environment where homeowners and pros benefit from more jobs done well. For homeowners, our platform is a reliable way to find skilled pros. For pros, we're a reliable business partner who helps them find the winnable work they want, when they want. For employees, we're an amazing place to call home. We can't wait to welcome you. **Angi at a glance:** - Founded in 1995 as Angie’s List and rebranded in 2021 - Global company with 9 brands in 8 countries and employees worldwide - Homeowners have turned to us for 300 million home projects and counting As the Paid Search Marketing Manager for the DE/AT market, you will play a key role in driving growth and profitability through expertly managed paid search campaigns. You will have the opportunity to work on high-impact initiatives, shaping how we connect with both sides of our marketplace - homeowners and tradespeople. We are looking for someone who thrives in a dynamic environment and is committed to consistently improving performance while exploring new opportunities to innovate and expand. This role reports to a Paid Search Director. **What you’ll do:** - Own the day-to-day management and optimization of Google Ads and Microsoft Ads campaigns, ensuring they deliver maximum profitability. - Conduct in-depth keyword research, running ad copy tests, and analyzing performance to continually improve profitability and ROAS. - Partner with our Product and Analytics teams to implement advanced reporting and actionable insights. - Stay ahead of the curve by monitoring industry trends, testing new strategies, and exploring untapped opportunities for paid search growth. - Leverage AI tools and agents (e.g. Claude-based workflows, Google Ads Scripts automation) for campaign monitoring, reporting, and anomaly detection to work more efficiently and surface insights faster. This role gives you the chance to make a real impact while working in an environment that encourages innovation and data-driven experimentation. Your contributions will directly shape the success of our paid marketing efforts in a key European market. **Who you are:** - 2-4 years of experience in Paid Search Marketing, specifically with Google Ads and Microsoft Ads. - Experience with budget management, bid optimization, and performance tracking. - Analytical mindset with a focus on data-driven decision-making. - Strong written and verbal communication skills in German and English. **Nice to have:** - Experience with display or video advertising as a supplementary skill. - Experience with marketplace management - Familiarity with conversion rate optimization (CRO) techniques. - Comfort working with AI tools and agents (e.g. Claude, automation scripts) to accelerate reporting and analysis — a definite plus, though not required. **Compensation & Benefits:** - The salary band for this position ranges from €50,000 - 65,000, commensurate with experience and qualifications. - Hybrid work environment and home office set-up allowance - Temporary work from abroad policy - Regular team and social events