Performance Marketing Senior Associate (Meta) - Lifestyle

Job description

Our Company Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services. We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living. Ready to take the next step in your career? Join us as an Performance Marketing Staff and discover what you can achieve at Seven Retail. Read on to learn more! Your Day-to-Day Own and execute performance marketing across Meta, Google, TikTok, and other relevant digital channels, with a strong current focus on Meta Ads. Plan, launch, monitor, and optimize paid campaigns to drive qualified leads, conversions, and sustainable customer acquisition. Manage campaign budgets, pacing, audience targeting, and channel allocation to balance growth and efficiency. Develop and optimize prospecting, remarketing, and retargeting strategies across the customer journey. Build and run structured experiments across audiences, creatives, messaging, offers, campaign structures, and landing pages. Identify winning campaigns and creatives, scale what works, and quickly improve or stop underperforming initiatives. Collaborate closely with Creative, Growth, Performance, and other relevant teams to turn campaign insights into better strategies, creatives, and initiatives. Track and analyse key performance metrics such as CPC, CTR, CVR, CPL/CPA, CAC, and ROAS, translating data into clear insights and next actions. Continuously identify opportunities to improve campaign performance, conversion rates, and overall customer acquisition efficiency. Stay updated on platform changes, digital trends, competitor activities, and emerging tools — including AI — to improve campaign execution and performance. Who We’re Looking For 2–5 years of experience in performance marketing, digital marketing, or growth marketing Experience in education, consumer services, or consumer brands is a plus. Proven hands-on experience managing and scaling paid campaigns, particularly on Meta Ads, with exposure to Google, TikTok, or other relevant digital channels. Strong understanding of campaign setup, media buying, audience strategy, budget management, and performance optimization. Solid understanding of key performance metrics such as CPM, CPC, CTR, CVR, CPL/CPA, CAC, and ROAS. Strong analytical skills with the ability to turn campaign data into actionable insights and decisions. Experience using performance insights to develop creative hypotheses, testing ideas, and campaign improvements. Strong experimentation mindset and comfortable working in a fast-paced environment with a high level of ownership and autonomy. Familiarity with analytics, tracking, attribution, and reporting tools is preferred. Comfortable leveraging AI tools for analysis, creative ideation, productivity, and campaign execution. Proactive, collaborative, and a fast learner with a strong bias for action.