Performance Marketing Specialist

Job description

Sprinto is an AI-native GRC platform that helps organisations manage risks, audits, vendor oversight, and continuous monitoring from a single connected platform. With a team of 350+ employees serving 3,000+ customers across 75+ countries, Sprinto combines scale with expertise to deliver trust and compliance. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by leading organisations including Whatfix, Anaconda, Ultrahuman, WeWork, AI Foundation, and HackerRank, Sprinto supports 300+ integrations and 200+ global security standards, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS. Founded in 2020 by second-time entrepreneurs Girish Redekar and Raghuveer Kancherla, Sprinto is recognised as a Leader on G2 in Compliance Automation and has been named a LinkedIn Top Startup multiple years in a row. Sprint With Sprinters At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment. What The Role Involves: We’re hiring a performance marketer who can drive growth across Google Ads and modern paid acquisition channels like LinkedIn, Reddit, and X/Twitter. This role is for someone who goes beyond campaign management. We’re looking for a marketer who understands experimentation, platform behavior, messaging, and funnel strategy deeply. Someone who knows that what works on Google won’t necessarily work on LinkedIn or Reddit, and can adapt positioning, targeting, and creatives accordingly. What Your Impact Will Look Like: Manage and scale campaigns across Google Ads, LinkedIn Ads, Reddit Ads, and X/Twitter Own Search, PMax, retargeting, and paid social funnels end to end Run structured experiments across creatives, audiences, offers, landing pages, bidding strategies, and funnel stages Test new acquisition channels, campaign formats, and growth ideas Improve conversion rates across click → lead → qualified pipeline Work closely on ad messaging, positioning, and landing page optimization Understand platform-native behavior and build campaigns accordingly instead of copying the same playbook everywhere Set up and manage tracking, attribution, and CRM integrations using GA4, GTM, HubSpot, Zapier, Pabbly, or similar tools Analyze funnel performance, CAC, pipeline contribution, and experiment results to drive decisions What You’ll Bring To The Team: 4–8 years of hands-on performance marketing experience Strong expertise in Google Ads across Search and PMax Good understanding of LinkedIn Ads and modern paid social platforms Experience running structured experiments and scaling campaigns Strong understanding of B2B SaaS funnels, messaging, and audience intent Comfortable with tracking, attribution, analytics, and CRM systems Strong ownership mindset with the ability to operate independently This Role Is Ideal For Someone Who Thinks beyond Google Ads Loves testing new ideas and channels Understands how different platforms and funnels behave Combines performance thinking with strong messaging instincts Cares about revenue and pipeline impact, not just leads How We Care For Our Sprinters : Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches. Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working. We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills. We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves. Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving. Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow. Inclusion & Diversity Sprinto is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender, sexual orientation, age, disability, or any other protected status. You are welcome at Sprinto for who you are, and we encourage you to bring your complete selves to work. Our culture is built on the strength of diverse thinking — when people with different perspectives, ideas, and ways of solving problems come together, it fuels collaboration and accelerates our mission. At Sprinto, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. Please share your request for reasonable accommodations at any stage of the application or interview process; we want to ensure everyone feels heard and seen. Sprinto is an AI-native GRC platform that helps organisations manage risks, audits, vendor oversight, and continuous monitoring from a single connected platform. With a team of 350+ employees serving 3,000+ customers across 75+ countries, Sprinto combines scale with expertise to deliver trust and compliance. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by leading organisations including Whatfix, Anaconda, Ultrahuman, WeWork, AI Foundation, and HackerRank, Sprinto supports 300+ integrations and 200+ global security standards, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS. Founded in 2020 by second-time entrepreneurs Girish Redekar and Raghuveer Kancherla, Sprinto is recognised as a Leader on G2 in Compliance Automation and has been named a LinkedIn Top Startup multiple years in a row. Sprint With Sprinters At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment. What The Role Involves: We’re hiring a performance marketer who can drive growth across Google Ads and modern paid acquisition channels like LinkedIn, Reddit, and X/Twitter. This role is for someone who goes beyond campaign management. We’re looking for a marketer who understands experimentation, platform behavior, messaging, and funnel strategy deeply. Someone who knows that what works on Google won’t necessarily work on LinkedIn or Reddit, and can adapt positioning, targeting, and creatives accordingly.