Performance Marketing Specialist

Job description

Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either. With a strong core product and a multi-product roadmap ahead, we are hiring a Performance Marketing Specialist to accelerate Workyard's growth. ABOUT THE ROLE We're hiring a Performance Marketing Specialist to own paid acquisition across Google and Meta. This is a hands-on seat for someone who lives in the ad accounts and the creative brief at the same time. You'll plan campaigns, manage spend, brief and direct the creative, read the data, and turn it into the next round of tests. This is not a pure media-buying role. The best ideas on this team come from people who understand both the numbers and the message, so you'll act as a creative strategist as much as a campaign manager. You'll sit in the growth team and report to the Organic Growth Lead. WHAT YOU'LL DO Creative Strategy - Build a repeatable creative engine that turns customer data and field insights into a steady pipeline of ad concepts. - Produce static ad creative variations and write comprehensive briefs for designers and video editors to create exactly what you need. - Run a disciplined test plan across hooks, formats, offers, and proof points, then read the data, cut what's losing, and scale what works. - Use AI across the creative process, from research and ideation to creative prototyping and scriptwriting, so you ship more ad tests, faster. Paid Media - Manage the end-to-end execution of performance campaigns across platforms such as Google Ads, Meta Ads and other social channels. - Own budgets, bids, targeting, and pacing. Hit CAC, pipeline, and ROAS targets. - Build and refine audiences, including B2B targeting, retargeting, and exclusion logic. - Build and analyse landing page performance, running experiments to squeeze every point of conversion rate out of your acquisition pages. Measurement and Optimisation - Track performance daily. Cut what's losing, scale what's working, and document why. - Run structured tests and report results clearly to the growth team and wider business. - Partner with analytics on tracking, attribution, and audience syncing across platforms. Collaboration and Workflow - Collaborate with content, SEO, and brand so paid reinforces the rest of the funnel. - Coordinate with internal and external stakeholders to ensure the creative production engine is always on track and consistent. - Keep the growth team and leadership current on what's driving pipeline. WHO YOU ARE - 3-5 years in performance marketing, ideally from a digital or performance agency background. - Deep, hands-on experience in Google Ads and Meta Ads. You've personally managed real budgets and owned the outcomes. Experience in other social media channels preferred. - Google Ads, Google Analytics and/or Facebook Blueprint qualification highly regarded. - B2B account experience. You understand longer sales cycles, lead quality over raw volume, and pipeline (not just clicks). - A creative strategist's eye. You've briefed ad concepts, directed creative, and can explain why one ad beats another. Experience designing your own ad creative is a bonus. - You own your work without supervision and keep the right people looped in. - You bring ideas to the table, not just execution. You are proactive about what the performance marketing channel should be doing next and bring that strategic thinking to the table. - You use AI tools to work faster without cutting corners on quality and are actively passionate about the advancements and precision these tools can bring to your craft.