Performance Marketing Specialist – Google Ads, Meta & LinkedInFull-Time | Remote | U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.What You’ll OwnPaid Media & Campaign ExecutionBuild and manage campaigns across Google Ads, Meta Ads, and LinkedIn AdsExecute campaigns focused on lead generation, sales, and customer acquisitionDevelop and test audiences, targeting, messaging, offers, and creativesManage campaign budgets, bidding strategies, and spend allocationCollaborate with creative and content teams on performance-driven assetsOptimization & ScalingMonitor campaign performance and optimize dailyRun structured A/B tests across creatives, audiences, copy, and landing pagesImprove CTR, CPC, CPL, CPA, conversion rates, and ROASIdentify winning campaigns and scale them efficientlyStay current with advertising platform changes and best practicesTracking, Analytics & ReportingManage and validate conversion tracking using Google Analytics and Google Tag ManagerAnalyze campaign and funnel performance across channelsBuild clear performance reports with actionable insightsUse data to improve targeting, creative strategy, budgets, and overall paid acquisition performanceCross-Functional CollaborationAlign paid campaigns with marketing, sales, and revenue goalsWork with content and design teams to improve campaign creativeProvide data-backed recommendations on messaging and offersSupport integrated paid, organic, and funnel strategiesWhat We’re Looking For3+ years of hands-on performance marketing or paid media experienceStrong experience managing Google Ads and Meta AdsExperience with LinkedIn Ads strongly preferredProven success improving ROAS, CPA, CPL, and conversion ratesStrong understanding of PPC, attribution, audience targeting, and conversion trackingHands-on experience with Google Analytics (GA4) and Google Tag ManagerStrong analytical and reporting skillsComfortable independently launching, optimizing, and scaling campaignsStrong English communication and project-management skillsAvailability during U.S. business hoursNice to HaveLead generation and/or e-commerce campaign experienceHubSpot, Salesforce, or Marketo experienceFunnel optimization and audience segmentation experienceGoogle Ads or Meta certificationsExperience managing multiple accounts or significant advertising budgetsWhat Success Looks LikeLower and more efficient CPA and CPLImproved ROAS and conversion ratesConsistent growth in qualified leads and conversionsEfficient allocation and scaling of advertising budgetsAccurate conversion tracking and reportingContinuous testing that produces measurable performance improvementsWhy Join?Fully remote opportunityOwnership of paid acquisition across multiple platformsDirect impact on leads, revenue, and business growthFreedom to test, optimize, and scale campaignsData-driven and performance-focused environmentStrong autonomy and opportunity for professional growthInterview ProcessInitial Screening CallSpark Hire Intro VideoRecruiter InterviewPerformance Marketing / Campaign DiscussionClient InterviewOffer & OnboardingWhat Happens After You ApplyQualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.Please check your inbox and spam/junk folder for the invitation.Apply NowIf you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago
Performance Marketing Specialist – Google Ads, Meta & LinkedIn
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution
- Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Execute campaigns focused on lead generation, sales, and customer acquisition
- Develop and test audiences, targeting, messaging, offers, and creatives
- Manage campaign budgets, bidding strategies, and spend allocation
- Collaborate with creative and content teams on performance-driven assets
Optimization & Scaling
- Monitor campaign performance and optimize daily
- Run structured A/B tests across creatives, audiences, copy, and landing pages
- Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
- Identify winning campaigns and scale them efficiently
- Stay current with advertising platform changes and best practices
Tracking, Analytics & Reporting
- Manage and validate conversion tracking using Google Analytics and Google Tag Manager
- Analyze campaign and funnel performance across channels
- Build clear performance reports with actionable insights
- Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance
Cross-Functional Collaboration
- Align paid campaigns with marketing, sales, and revenue goals
- Work with content and design teams to improve campaign creative
- Provide data-backed recommendations on messaging and offers
- Support integrated paid, organic, and funnel strategies
What We’re Looking For
- 3+ years of hands-on performance marketing or paid media experience
- Strong experience managing Google Ads and Meta Ads
- Experience with LinkedIn Ads strongly preferred
- Proven success improving ROAS, CPA, CPL, and conversion rates
- Strong understanding of PPC, attribution, audience targeting, and conversion tracking
- Hands-on experience with Google Analytics (GA4) and Google Tag Manager
- Strong analytical and reporting skills
- Comfortable independently launching, optimizing, and scaling campaigns
- Strong English communication and project-management skills
- Availability during U.S. business hours
Nice to Have
- Lead generation and/or e-commerce campaign experience
- HubSpot, Salesforce, or Marketo experience
- Funnel optimization and audience segmentation experience
- Google Ads or Meta certifications
- Experience managing multiple accounts or significant advertising budgets
What Success Looks Like
- Lower and more efficient CPA and CPL
- Improved ROAS and conversion rates
- Consistent growth in qualified leads and conversions
- Efficient allocation and scaling of advertising budgets
- Accurate conversion tracking and reporting
- Continuous testing that produces measurable performance improvements
Why Join?
- Fully remote opportunity
- Ownership of paid acquisition across multiple platforms
- Direct impact on leads, revenue, and business growth
- Freedom to test, optimize, and scale campaigns
- Data-driven and performance-focused environment
- Strong autonomy and opportunity for professional growth
Interview Process
- Initial Screening Call
- Spark Hire Intro Video
- Recruiter Interview
- Performance Marketing / Campaign Discussion
- Client Interview
- Offer & Onboarding
What Happens After You Apply
Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.
#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
