Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Business Hours Preferred Locations: Pakistan, LATAM, South Africa, PhilippinesAbout the RoleAt Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.This is a hands-on paid media role focused on measurable growth — not just campaign coordination.You’ll be responsible for:Paid media campaign managementGoogle Ads & Meta AdsLead generation and customer acquisitionROAS, CPA & CPL optimizationConversion tracking and attributionA/B testing and campaign scalingPerformance reporting and analyticsYou’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.What You’ll OwnPaid Media Campaign ManagementBuild, launch, and manage campaigns across:Google AdsMeta Ads (Facebook & Instagram)LinkedIn AdsOther relevant paid channelsManage campaigns focused on:Lead generationCustomer acquisitionSales and revenueBrand growthDevelop and test audiences, messaging, creatives, and campaign structuresManage campaign budgets, bidding strategies, targeting, and placementsScale winning campaigns while maintaining performance efficiencyCampaign Optimization & GrowthMonitor campaign performance and optimize accounts regularlyImprove:ROASCPACPLCTRConversion ratesRun A/B tests across:Ad creativesCopy and messagingAudiencesLanding pagesOffersBidding strategiesIdentify underperforming campaigns and implement improvementsTest new channels, audiences, formats, and acquisition strategiesAnalytics, Attribution & Conversion TrackingTrack campaign performance using:Google AnalyticsGoogle Tag ManagerPlatform advertising dashboardsMonitor key metrics including:CTRCPCCPLCPAROASConversion rateMaintain accurate conversion tracking and attributionAnalyze funnel performance from ad click through conversionIdentify trends and opportunities through campaign dataReporting & Performance InsightsPrepare weekly and monthly campaign reportsTranslate performance data into clear, actionable recommendationsMonitor budget utilization and campaign efficiencyIdentify opportunities to scale profitable campaignsCommunicate performance trends and recommendations to stakeholdersFunnel & Conversion OptimizationUnderstand the full customer acquisition journey from impression to conversionCollaborate with marketing and sales teams to improve lead qualitySupport landing page and conversion rate optimization initiativesIdentify funnel drop-offs and recommend improvementsEnsure paid campaigns align with revenue and business growth objectivesCreative & Cross-Functional CollaborationPartner with designers and content teams on new advertising assetsProvide data-backed feedback on:Ad creativeCopyOffersLanding pagesCollaborate with sales teams to understand lead quality and downstream conversionHelp align paid acquisition with broader marketing initiativesRequirementsMust-Have Experience3+ years of hands-on performance marketing or paid media experienceProven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platformsStrong understanding of:PPCPaid acquisitionConversion trackingAttributionFunnel optimizationAudience targetingExperience with:Google AnalyticsGoogle Tag ManagerAdvertising platform analyticsDemonstrated ability to:Improve ROASReduce CPA/CPLOptimize conversion ratesScale successful campaignsStrong analytical and problem-solving skillsExcellent written and verbal English communicationAbility to work remotely during U.S. business hoursNice to HaveExperience managing both lead generation and e-commerce campaignsExperience managing multiple advertising accounts or client portfoliosFamiliarity with:HubSpotSalesforceMarketoCRM and marketing automation platformsGoogle Ads or Meta Ads certificationsExperience with:SaaSMarketing agenciesProfessional servicesHigh-growth startupsUnderstanding of lifecycle marketing and audience segmentationWhat Makes You a Strong FitYou make decisions based on data, not assumptionsYou enjoy testing and continuously improving campaignsYou understand how paid media connects to the entire acquisition funnelYou can identify why a campaign is underperforming and take actionYou’re comfortable managing multiple campaigns and budgets simultaneouslyYou balance creative experimentation with performance disciplineYou focus on profitable growth rather than vanity metricsYou can execute independently while collaborating effectively across teamsWhat a Typical Day Looks LikeYou might start by reviewing campaign dashboards, spend, conversions, CPA/CPL, and ROAS across active accounts.From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.Throughout the day, you’ll collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.In short: you turn paid advertising budgets into measurable, scalable business growth.Key Metrics for SuccessReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Lead (CPL)Click-Through Rate (CTR)Conversion RateLead and revenue growthBudget efficiencyCampaign scalabilityConversion tracking accuracyWhy This Role Stands OutHands-on ownership of paid acquisition campaignsWork across major platforms including Google, Meta, and LinkedInDirect impact on leads, customers, and revenueOpportunity to test and scale new acquisition strategiesStrong exposure to performance analytics and funnel optimizationFully remote environmentGrowth opportunities into:Senior Performance Marketing SpecialistPaid Media ManagerGrowth Marketing ManagerHead of Performance MarketingInterview ProcessApplication ReviewInitial InterviewTechnical / Performance Marketing InterviewFinal Interview with LeadershipOffer & Background VerificationApply NowIf you have hands-on experience managing Google Ads, Meta Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.Apply today and help build and scale high-performing paid acquisition campaigns.#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #LeadGeneration #GrowthMarketing #DigitalMarketing #RemoteJobs
Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth — not just campaign coordination.
You’ll be responsible for:
- Paid media campaign management
- Google Ads & Meta Ads
- Lead generation and customer acquisition
- ROAS, CPA & CPL optimization
- Conversion tracking and attribution
- A/B testing and campaign scaling
- Performance reporting and analytics
You’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant paid channels
- Manage campaigns focused on:
- Lead generation
- Customer acquisition
- Sales and revenue
- Brand growth
- Develop and test audiences, messaging, creatives, and campaign structures
- Manage campaign budgets, bidding strategies, targeting, and placements
- Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
- Monitor campaign performance and optimize accounts regularly
- Improve:
- ROAS
- CPA
- CPL
- CTR
- Conversion rates
- Run A/B tests across:
- Ad creatives
- Copy and messaging
- Audiences
- Landing pages
- Offers
- Bidding strategies
- Identify underperforming campaigns and implement improvements
- Test new channels, audiences, formats, and acquisition strategies
Analytics, Attribution & Conversion Tracking
- Track campaign performance using:
- Google Analytics
- Google Tag Manager
- Platform advertising dashboards
- Monitor key metrics including:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rate
- Maintain accurate conversion tracking and attribution
- Analyze funnel performance from ad click through conversion
- Identify trends and opportunities through campaign data
Reporting & Performance Insights
- Prepare weekly and monthly campaign reports
- Translate performance data into clear, actionable recommendations
- Monitor budget utilization and campaign efficiency
- Identify opportunities to scale profitable campaigns
- Communicate performance trends and recommendations to stakeholders
Funnel & Conversion Optimization
- Understand the full customer acquisition journey from impression to conversion
- Collaborate with marketing and sales teams to improve lead quality
- Support landing page and conversion rate optimization initiatives
- Identify funnel drop-offs and recommend improvements
- Ensure paid campaigns align with revenue and business growth objectives
Creative & Cross-Functional Collaboration
- Partner with designers and content teams on new advertising assets
- Provide data-backed feedback on:
- Ad creative
- Copy
- Offers
- Landing pages
- Collaborate with sales teams to understand lead quality and downstream conversion
- Help align paid acquisition with broader marketing initiatives
Requirements
Must-Have Experience
- 3+ years of hands-on performance marketing or paid media experience
- Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
- Strong understanding of:
- PPC
- Paid acquisition
- Conversion tracking
- Attribution
- Funnel optimization
- Audience targeting
- Experience with:
- Google Analytics
- Google Tag Manager
- Advertising platform analytics
- Demonstrated ability to:
- Improve ROAS
- Reduce CPA/CPL
- Optimize conversion rates
- Scale successful campaigns
- Strong analytical and problem-solving skills
- Excellent written and verbal English communication
- Ability to work remotely during U.S. business hours
Nice to Have
- Experience managing both lead generation and e-commerce campaigns
- Experience managing multiple advertising accounts or client portfolios
- Familiarity with:
- HubSpot
- Salesforce
- Marketo
- CRM and marketing automation platforms
- Google Ads or Meta Ads certifications
- Experience with:
- SaaS
- Marketing agencies
- Professional services
- High-growth startups
- Understanding of lifecycle marketing and audience segmentation
What Makes You a Strong Fit
- You make decisions based on data, not assumptions
- You enjoy testing and continuously improving campaigns
- You understand how paid media connects to the entire acquisition funnel
- You can identify why a campaign is underperforming and take action
- You’re comfortable managing multiple campaigns and budgets simultaneously
- You balance creative experimentation with performance discipline
- You focus on profitable growth rather than vanity metrics
- You can execute independently while collaborating effectively across teams
What a Typical Day Looks Like
You might start by reviewing campaign dashboards, spend, conversions, CPA/CPL, and ROAS across active accounts.
From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.
Throughout the day, you’ll collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.
In short: you turn paid advertising budgets into measurable, scalable business growth.
Key Metrics for Success
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead and revenue growth
- Budget efficiency
- Campaign scalability
- Conversion tracking accuracy
Why This Role Stands Out
- Hands-on ownership of paid acquisition campaigns
- Work across major platforms including Google, Meta, and LinkedIn
- Direct impact on leads, customers, and revenue
- Opportunity to test and scale new acquisition strategies
- Strong exposure to performance analytics and funnel optimization
- Fully remote environment
- Growth opportunities into:
- Senior Performance Marketing Specialist
- Paid Media Manager
- Growth Marketing Manager
- Head of Performance Marketing
Interview Process
- Application Review
- Initial Interview
- Technical / Performance Marketing Interview
- Final Interview with Leadership
- Offer & Background Verification
Apply Now
If you have hands-on experience managing Google Ads, Meta Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.
Apply today and help build and scale high-performing paid acquisition campaigns.
#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #LeadGeneration #GrowthMarketing #DigitalMarketing #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
