Performance Marketing Specialist

Do you live and breathe paid social, from campaign architecture to creative testing to performance reporting? At , we're looking for a Paid Social Specialist to own our paid social strategy end to end — planning, executing, and optimising campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn. Reporting to the Head of Loyalty and Performance Marketing, this is a hands-on role for someone with deep Meta expertise and strong analytical instincts, ready to make an impact at a fast-growing Australian eCommerce brand. ### In this role you'll be responsible for: - Own and execute paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn, aligned to business goals and the promotional calendar. - Act as our in-house Meta advertising expert, owning campaign architecture, audience strategy, and creative best practice while staying ahead of platform updates. - Build and manage audience strategies — custom audiences, lookalikes, retargeting, and exclusions — plus product catalogue and dynamic shopping campaigns. - Own campaign budgets and pacing, optimising spend across platforms to maximise ROAS. - Turn performance data into clear insights and recommendations, reporting regularly to senior management. - Brief and collaborate with the design team on creative, testing and iterating to keep assets fresh and on-offer. - Guide a Performance Marketing Coordinator on day-to-day execution, while working cross-functionally with Creative, IT, and DevOps. ### To be successful in this role, you should be: - Degree qualified in Marketing, Business, Communications, or a related field. - Proven experience managing paid social campaigns end to end, with strong hands-on expertise in Meta advertising. - Working knowledge of other paid social platforms such as TikTok, Pinterest, Snapchat, or LinkedIn. - Strong analytical skills, with the ability to turn data into actionable recommendations. - Experience managing budgets and pacing spend to hit performance targets. - Excellent communication and presentation skills, comfortable sharing insights with senior stakeholders. - The ability to juggle multiple campaigns and priorities without dropping quality or deadlines. - Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail. - Adept at managing marketing budgets and forecasting ROI across channels. - An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives. - A proactive team leader with experience mentoring others while also being hands-on in delivery. - Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities. - Excited by a dynamic, entrepreneurial environment where your work drives measurable business outcomes. ### Why ? - Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future - Your role has a lot of ownership, autonomy and little red tape - You’ll be empowered to achieve positive outcomes and your work will have a real impact - You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia - Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ - A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!