Performance Marketing Specialist

Job description

As the number of cyberattacks and digital threats continue to grow, our world needs more passionate and innovative individuals who seek to be trailblazers in and shapers of the rapidly evolving cybersecurity landscape. At Trend Micro, we offer tremendous opportunities that will challenge and equip you to become engineered to do good in whatever path you take. By choosing to be an agent of change, you will be part of an impactful mission that aims to make the world safe for exchanging digital information. What you'll do Paid media management Plan, execute, and optimise paid search, display, and affiliate campaigns across Japan and Taiwan markets (Google Japan, Yahoo! Japan, LINE Ads, and Taiwan-specific platforms) Ensure all paid media traffic lands on the correct SEO-optimised pages within the online shop Manage budgets, bids, and pacing across multiple platforms simultaneously Report on campaign performance weekly with clear insights and recommended actions New sales acquisition Drive traffic and conversion for new subscription sales through search, display, and affiliate channels Collaborate with the organic search and affiliate lead on landing page alignment and audience targeting Support PC OEM trial conversion campaigns in Japan and Taiwan markets Renewal support Coordinate with the Renewal Sales team on digital touchpoints that complement physical direct mail (DM) campaigns Build and optimise paid retargeting flows for manual renewal audiences Cross-functional collaboration Work with the Manila-based design and development team to brief landing page requirements in clear, actionable terms Provide localisation guidance for ad copy, creative, and landing page content for Japan and Taiwan markets Partner with the program manager (Tokyo) to align campaign timelines with broader product and sales initiatives Support ANZ and broader APAC markets as needed alongside primary Japan and Taiwan responsibilities What we're looking for Essential 3+ years of hands-on performance marketing experience, with demonstrable exposure to Japan and/or Taiwan digital markets Proven track record managing paid search and/or paid social campaigns familiarity with Yahoo! Japan Ads, Google Japan, or LINE Ads Platform is a strong advantage Strong English communication skills written and spoken for daily collaboration with teams in Sydney, Tokyo, and Manila Solid understanding of SEO principles and how paid and organic channels interact Experience working with eCommerce or subscription-based products Comfort with data able to pull your own reports, identify trends, and present findings clearly Preferred Experience managing campaigns specifically in Japan and/or Taiwan understanding of platform nuances, consumer behaviour, and localisation requirements Familiarity with affiliate network management in Japanese or Taiwanese markets Understanding of physical-to-digital conversion flows (e.g. direct mail to online shop) Working knowledge of tag management and conversion tracking (Google Tag Manager, etc.) Experience briefing or collaborating with remote creative and development teams Experience in software, SaaS, or consumer subscription categories Language skills English is the primary working language for this role. Japanese and/or Chinese language skills are a genuine advantage given our Japan and Taiwan market focus, but we will not exclude strong candidates on language alone. Platform expertise and campaign performance track record matter most. English Professional proficiency required. Primary language for all internal communication, reporting, and team collaboration. Japanese A significant plus. Useful for platform management, ad copy review, and direct coordination with the Tokyo-based business team. Traditional Chinese (Mandarin) A plus. Useful for Taiwan market campaign management, ad copy review, and localisation coordination. Note: Candidates who bring Japanese or Traditional Chinese alongside strong English and proven paid media experience will be prioritised. Strong candidates with English only but deep Japan/Taiwan platform knowledge are still encouraged to apply. What success looks like In your first 90 days, you will have audited existing Japan and Taiwan campaigns, identify quick wins, and delivered a market-by-market optimisation plan. Within six months, you will own paid media performance across both primary markets, be a trusted partner to the Tokyo business team and the Manila operations team and have a clear view of ANZ and APAC expansion opportunities. Be Passionate. Be Innovative. Be a Trender. Be #EngineeredToDoGood.