Performance Marketing Specialist - Meta Ads

Job description

# Performance Marketing Specialist - Meta Ads > iSchool · Nasr City, Egypt (Hybrid) · Full-time · Posted 2026-07-26 **Workplace:** hybrid **Department:** Marketing ## Description ### About the Role We’re looking for a **Meta Ads Specialist** to join our Performance Marketing team. In this role, you’ll be responsible for managing and optimizing our Facebook and Instagram campaigns to drive customer acquisition, leads, and subscriptions. ### Key Responsibilities: - Set up, manage, and optimize campaigns across Facebook and Instagram. - Build and manage different audience types, including prospecting, retargeting, and lookalike audiences. - Monitor campaign performance and make regular optimizations to improve results. - Manage advertising budgets and make sure spending is aligned with campaign goals. - Test different audiences, creatives, ad formats, and messaging to find the best-performing combinations. - Work closely with the creative and content teams to develop and test new ad creatives. - Analyze campaign data and identify trends, opportunities, and areas for improvement. - Track the user journey from ad engagement to website visits, registrations, and subscriptions. - Monitor key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS. - Scale successful campaigns while maintaining efficient acquisition costs. - Prepare regular performance reports and share insights with the team. - Stay up to date with Meta Ads updates and the latest paid social trends. ## Requirements ### Requirements: - 2+ years of experience managing Meta Ads campaigns. - Hands on experience with Facebook Ads Manager and Instagram advertising. - Good understanding of audience targeting, prospecting, retargeting, and lookalike audiences. - Experience with campaign optimization, budget management, and scaling. - Good understanding of paid social metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS. - Experience with A/B testing and analyzing creative performance. - Strong analytical and data-driven mindset. - Ability to understand campaign performance and take the right actions based on data. - Good communication and teamwork skills. - Ability to work in a fast-paced, target-driven environment. ### Preferred Qualifications: - Experience in EdTech, SaaS, e-commerce, or subscription-based businesses. - Experience working with lead generation or subscription funnels. - Familiarity with Meta Pixel and conversion tracking. - Experience with GA4 or other marketing analytics tools. - Basic knowledge of CRO and landing page optimization is a plus. ## Benefits - Competitive salary. - Flexible hybrid working model. - Medical insurance. - Social insurance. - A collaborative and supportive work environment. - Opportunities for learning and professional growth. ## Apply [Apply at iSchool](https://apply.workable.com/ischool/j/DC5B46B8E7/apply) --- Powered by [Workable](https://www.workable.com)