Performance Marketing Specialist Paid Media

Job description

A cross-channel senior-level performance marketer responsible for planning, executing, and scaling campaigns across Meta, TikTok, Google Search, Display, and YouTube. This role requires expertise in full-funnel strategy, strong analytics, and proven success in managing high-budget accounts. The specialist will contribute to innovation, mentor junior media buyers, and collaborate across creative, CRO, and client success teams to deliver measurable business growth. Tasks Plan, create, manage, optimize, and scale paid media campaigns across Meta, TikTok, Google Search, Display, and YouTube. Manage performance across multiple client accounts, ensuring goals are hit. Drive performance on key client KPIs across multiple platforms. Build and execute cross-channel strategies that integrate creative, targeting, and funnel stages. Perform in-depth audits and deliver actionable recommendations for all ad accounts. Monitor account health, pacing, and performance daily, escalating risks proactively. Lead testing frameworks across platforms (ad copy, creatives, bidding strategies, audiences). Provide cross-channel insights to improve allocation of spend and maximize ROI. Collaborate closely with internal Creative, CRO, and Client Success teams. Use AI tools (e.g., ChatGPT, Midjourney, etc.) to enhance workflows, ideation, or analysis Mentor and guide junior specialists/coordinators across paid media channels.Stay updated with industry trends and platform changes across Google and Meta ecosystems. Requirements 4+ years of experience in Paid Media, with at least 2 years in Google Ads (Search + Display). Proven success managing and scaling high ad budgets across multiple platforms. Strong knowledge of funnel KPIs and advanced attribution. Hands-on experience with: Meta Ads Manager (Facebook/Instagram) TikTok Ads Manager Google Ads (Search, Display, YouTube) Experience with Google Tag Manager, GA4, and conversion tracking setups is a bonus. Analytical mindset: able to interpret complex data, build reports, and make performance-driven decisions. Strong collaboration and communication skills. Bonus: Hands-on creative experience (UGC, Canva, video, etc.) Bonus: Experience with LinkedIn Ads, or programmatic platforms