Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.Our PlatformThe AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.Our Backing & PartnershipsWati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.About the Role:We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.What You’ll Do:Campaign Management: Execute paid campaigns across Facebook, Instagram, and LinkedIn, focusing on both prospecting and retargeting.Creative Strategy: Analyze ad performance to provide data-backed briefs to our design team.Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.Experimentation: Test new channels and ad formats to lower our cost per lead.Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.Requirements1-3 years of experience in Paid Social (Meta/LinkedIn preferred).Understanding of the B2B buyer journey and how to use content to nurture leads.Strong copywriting skills for ad captions and headlines.Experience with video ads and creative testing.
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role:
We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.
What You’ll Do:
- Campaign Management: Execute paid campaigns across Facebook, Instagram, and LinkedIn, focusing on both prospecting and retargeting.
- Creative Strategy: Analyze ad performance to provide data-backed briefs to our design team.
- Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
- Experimentation: Test new channels and ad formats to lower our cost per lead.
- Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.
Requirements
- 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
- Understanding of the B2B buyer journey and how to use content to nurture leads.
- Strong copywriting skills for ad captions and headlines.
- Experience with video ads and creative testing.
Wati is a rapidly growing CPaaS (Communication Platform as a Service) that offers innovative business messaging solutions for both SMBs and large enterprises. Our mission is to simplify business communication, starting with WhatsApp.Backed by global investors Sequoia, DST Global, and Tiger Global, we proudly stand as Shopify’s first investment in Asia. Additionally, we’re one of the industry's top Meta BSPs (Business Solution Providers).We serve 12000+ customers across 100+ countries. As a remote-first company, we prioritize adaptability and inclusivity. Our talented team spans the globe, working collaboratively to drive innovation and empower businesses through WhatsApp.As we grow our partnership function we’re seeking a skilled Partner Development Representative to drive partnership growth, partner ecosystem building and business expansion in newer territories.We welcome you to join our dynamic team! 🌏🚀
Wati is a rapidly growing CPaaS (Communication Platform as a Service) that offers innovative business messaging solutions for both SMBs and large enterprises. Our mission is to simplify business communication, starting with WhatsApp.
Backed by global investors Sequoia, DST Global, and Tiger Global, we proudly stand as Shopify’s first investment in Asia. Additionally, we’re one of the industry's top Meta BSPs (Business Solution Providers).
We serve 12000+ customers across 100+ countries. As a remote-first company, we prioritize adaptability and inclusivity. Our talented team spans the globe, working collaboratively to drive innovation and empower businesses through WhatsApp.As we grow our partnership function we’re seeking a skilled Partner Development Representative to drive partnership growth, partner ecosystem building and business expansion in newer territories.
We welcome you to join our dynamic team! 🌏🚀
