Performance Marketing Strategist

Job description

ABOUT US At MAI (pronounced “my”), we're on a mission to democratize advanced advertising technology. We believe that cutting-edge marketing tools, once exclusive to large enterprises with massive budgets, should be accessible to everyone. Our platform uses AI agents to automate and optimize performance marketing, empowering small and mid-sized businesses to scale their ad spend profitably without the need for an agency or endless hours of manual campaign management. Founded by ad platform veterans from Google and Instacart, we've successfully raised a $25 million Seed funding round led by Kleiner Perkins to accelerate our growth. This capital will be used to expand our teams, bringing our vision of intelligent, autonomous marketing to life. Our AI agents have already proven their value, helping clients drive 40% more sales and managing millions in monthly Google Ads spend. Our client waitlist is growing by the day. WHY JOIN NOW Building the marketing for intelligent AI agents is uncharted territory—and we’re writing the playbook. As a a Performance Marketing Strategist at MAI, you’ll be part of our marketing team, helping shape how we engage and scale with eCommerce brands. WHAT YOU’LL DO - Translate client marketing objectives into actionable media plans, ensuring timely and high-quality delivery across multiple advertising channels. - Manage end-to-end campaign operations across platforms such as Google Ads, Meta Ads, and other digital ads platforms, collaborating with AI agents to optimize performance, test strategies, and provide regular performance analyses. - Execute ad hoc marketing operations such as seasonal campaigns, brand promotions, budget reallocations, and ROI target adjustments etc. - Monitor account health and AI agent activities to prevent performance disruptions, maintain operational stability, and ensure sustained campaign effectiveness. WHAT YOU’LL BRING Required: - Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. - 6+ years of hands-on experience in digital marketing operations or campaign management. - Proven track record managing full-funnel campaigns across major channels (Google, Meta, etc.), spanning upper-funnel brand awareness, mid-funnel consideration and engagement, and lower-funnel conversion and performance marketing. - Strong understanding of digital advertising concepts, including audience segmentation, bidding strategies, attribution, and optimization workflows. - Experience using campaign management and analytics tools such as Google Ads, Meta Ads, Google Analytics or equivalent platforms. - Excellent organizational and analytical skills, with attention to detail and ability to manage multiple campaigns simultaneously. - Effective communicator who can collaborate cross-functionally with product, data science, and engineering teams. Preferred: - Experience working with AI-assisted or automated marketing systems. - Familiarity with campaign automation, feed optimization, or dynamic creative testing. - Understanding of marketing funnel design, conversion tracking, and performance reporting frameworks. - Prior experience in managing large-scale accounts with multi-market or multi-product structures. WHY YOU’LL LOVE WORKING AT MAI - Unparalleled Learning: You'll be at the forefront of AI agents in a $1T plus industry working and learning from a stellar team. - High Impact: As an early member of a lean and powerful team, your work will directly shape our core platform's market fit, our culture, and the success of our customers. - A Culture of Curiosity: We're a tight-knit team of passionate builders who value transparency, first-principles thinking, and a relentless drive to solve hard problems together. - True Ownership: We believe in empowering our team. You'll have significant autonomy over your work and a clear path for growth as the company scales. COMPENSATION AND BENEFITS We're offering a stake in our success and a commitment to your well-being. Our total compensation package is designed to support you, both professionally and personally: - Salary: Depending on your years of experience, a base salary range of $170,000 to $195,000. - Equity: We want you to feel invested in our mission, which is why we offer meaningful equity. - Health and Wellness: Our medical, dental and vision coverage is designed to take care of you and your family. - 401(k): We'll help you build for your future with a competitive 401(k) program.