๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฑ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฑ.๐ฑ-๐ฒ๐ฌ ๐๐ฃ๐)Experience: 5+ yrsLocation: United States, REMOTE(UNITED STATES), USAJob Type: Full-timeWe are looking for a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels.This is an execution-focused role for a highly analytical marketer who enjoys working directly in campaigns, testing new strategies, analyzing performance data, and turning insights into measurable business results. You will manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams.The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline. You should be comfortable forming hypotheses, running structured tests, measuring outcomes, documenting learnings, and quickly applying successful strategies to improve growth.RequirementsKey ResponsibilitiesPaid Media Execution & OptimizationBuild, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, Meta, and other relevant platforms.Manage Google Ads campaigns across Search, Display, Shopping, and Performance Max.Monitor campaign performance daily, including CTR, conversion rate, CPC, CAC, ROAS, and cost per registration.Manage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.Continuously refine audience targeting, keywords, bidding strategies, campaign structures, and messagingbased on performance data.Provide clear weekly performance reports with actionable insights and recommendations.Experimentation & GrowthDesign and execute structured marketing experiments across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.Document experiment hypotheses, methodology, results, learnings, and measurable business impact.Conduct regular performance reviews to identify winning strategies and define future testing priorities.Scale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.Maintain a continuous testing and optimization roadmap focused on improving acquisition efficiency and revenue.Creative Performance & CollaborationAnalyze advertising performance at the creative and asset level to identify winning concepts and detect creative fatigue.Provide data-driven feedback to creative teams on messaging, hooks, offers, formats, and concepts that are driving results.Partner with creative strategists to continuously develop and test new advertising assets.Collaborate with Product and Design teams on landing page optimization and A/B testing.Funnel Optimization & Cross-Functional ExecutionAnalyze the complete customer acquisition funnel, from ad click and landing page engagement through registration and paid conversion.Identify conversion drop-offs and recommend improvements across the customer journey.Work with Engineering teams to improve registration flows, tracking, attribution, and conversion performance.Share actionable funnel insights with Product, Engineering, Sales, and other relevant teams.Collaborate cross-functionally to solve growth challenges and improve overall customer acquisition efficiency.Analytics, Tracking & ReportingSet up and maintain accurate marketing tracking using Google Analytics 4, Google Tag Manager, and native advertising platform reporting.Monitor key performance indicators including impressions, clicks, conversions, CTR, CPC, CAC, ROAS, and cost per registration.Ensure data accuracy and integrity across advertising and analytics platforms.Troubleshoot tracking, attribution, and measurement issues.Prepare detailed weekly reports covering revenue, channel performance, ROAS, CAC trends, conversion metrics, and optimization opportunities.Present data-backed recommendations clearly to leadership and cross-functional stakeholders.What Makes You a Great Fit5+ years of experience managing paid digital advertising campaigns at scale.Proven track record of delivering measurable business outcomes through paid acquisition, including revenue growth, CAC reduction, ROAS improvement, and conversion growth.Strong hands-on expertise with Google Ads, including Search, Display, Shopping, and Performance Max.Experience managing campaigns on at least one additional platform such as Microsoft Ads, TikTok, YouTube, or Meta.Strong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures.Hands-on experience setting up and maintaining tracking through Google Analytics 4 and Google Tag Manager.Proven experience with A/B testing, structured experimentation, landing page optimization, and funnel analysis.Strong analytical and quantitative abilities, with a habit of making decisions based on evidence rather than assumptions.Excellent ability to translate complex marketing data into clear business insights and actionable recommendations.Highly organized and meticulous about documentation, measurement, timelines, and processes.Comfortable working independently in a remote environment with minimal supervision.Strong ownership mindset and accountability for measurable outcomes.Naturally curious, adaptable, and eager to learn from both successful and unsuccessful experiments.Excellent written and verbal communication skills with the ability to collaborate effectively with technical and non-technical stakeholders.Thrives in a fast-paced environment where testing, optimization, learning, and continuous improvement are essential to success.
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฑ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฑ.๐ฑ-๐ฒ๐ฌ ๐๐ฃ๐)
Experience: 5+ yrs
Location: United States, REMOTE(UNITED STATES), USA
Job Type: Full-time
We are looking for a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels.
This is an execution-focused role for a highly analytical marketer who enjoys working directly in campaigns, testing new strategies, analyzing performance data, and turning insights into measurable business results. You will manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams.
The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline. You should be comfortable forming hypotheses, running structured tests, measuring outcomes, documenting learnings, and quickly applying successful strategies to improve growth.
Requirements
Key Responsibilities
Paid Media Execution & Optimization
- Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, Meta, and other relevant platforms.
- Manage Google Ads campaigns across Search, Display, Shopping, and Performance Max.
- Monitor campaign performance daily, including CTR, conversion rate, CPC, CAC, ROAS, and cost per registration.
- Manage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.
- Continuously refine audience targeting, keywords, bidding strategies, campaign structures, and messagingbased on performance data.
- Provide clear weekly performance reports with actionable insights and recommendations.
Experimentation & Growth
- Design and execute structured marketing experiments across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
- Document experiment hypotheses, methodology, results, learnings, and measurable business impact.
- Conduct regular performance reviews to identify winning strategies and define future testing priorities.
- Scale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.
- Maintain a continuous testing and optimization roadmap focused on improving acquisition efficiency and revenue.
Creative Performance & Collaboration
- Analyze advertising performance at the creative and asset level to identify winning concepts and detect creative fatigue.
- Provide data-driven feedback to creative teams on messaging, hooks, offers, formats, and concepts that are driving results.
- Partner with creative strategists to continuously develop and test new advertising assets.
- Collaborate with Product and Design teams on landing page optimization and A/B testing.
Funnel Optimization & Cross-Functional Execution
- Analyze the complete customer acquisition funnel, from ad click and landing page engagement through registration and paid conversion.
- Identify conversion drop-offs and recommend improvements across the customer journey.
- Work with Engineering teams to improve registration flows, tracking, attribution, and conversion performance.
- Share actionable funnel insights with Product, Engineering, Sales, and other relevant teams.
- Collaborate cross-functionally to solve growth challenges and improve overall customer acquisition efficiency.
Analytics, Tracking & Reporting
- Set up and maintain accurate marketing tracking using Google Analytics 4, Google Tag Manager, and native advertising platform reporting.
- Monitor key performance indicators including impressions, clicks, conversions, CTR, CPC, CAC, ROAS, and cost per registration.
- Ensure data accuracy and integrity across advertising and analytics platforms.
- Troubleshoot tracking, attribution, and measurement issues.
- Prepare detailed weekly reports covering revenue, channel performance, ROAS, CAC trends, conversion metrics, and optimization opportunities.
- Present data-backed recommendations clearly to leadership and cross-functional stakeholders.
What Makes You a Great Fit
- 5+ years of experience managing paid digital advertising campaigns at scale.
- Proven track record of delivering measurable business outcomes through paid acquisition, including revenue growth, CAC reduction, ROAS improvement, and conversion growth.
- Strong hands-on expertise with Google Ads, including Search, Display, Shopping, and Performance Max.
- Experience managing campaigns on at least one additional platform such as Microsoft Ads, TikTok, YouTube, or Meta.
- Strong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures.
- Hands-on experience setting up and maintaining tracking through Google Analytics 4 and Google Tag Manager.
- Proven experience with A/B testing, structured experimentation, landing page optimization, and funnel analysis.
- Strong analytical and quantitative abilities, with a habit of making decisions based on evidence rather than assumptions.
- Excellent ability to translate complex marketing data into clear business insights and actionable recommendations.
- Highly organized and meticulous about documentation, measurement, timelines, and processes.
- Comfortable working independently in a remote environment with minimal supervision.
- Strong ownership mindset and accountability for measurable outcomes.
- Naturally curious, adaptable, and eager to learn from both successful and unsuccessful experiments.
- Excellent written and verbal communication skills with the ability to collaborate effectively with technical and non-technical stakeholders.
- Thrives in a fast-paced environment where testing, optimization, learning, and continuous improvement are essential to success.
At Weekday (backed by YC; also Product Hunt #1 product of the day), we are building the next frontier in hiring. We have built the largest database of white collar talent in India and have built outreach tools on top of it to generate highest response rates.
At Weekday (backed by YC; also Product Hunt #1 product of the day), we are building the next frontier in hiring. We have built the largest database of white collar talent in India and have built outreach tools on top of it to generate highest response rates.
