Points Promotion & Strategy Planning Specialist -Point Business Development Department , Ad & Media Company (A&M)

Job Description: Business Overview Rakuten Group provides more than 70 services in a wide range of fields, including e-commerce, travel, digital content, and other Internet services in Japan and overseas, as well as financial services such as credit cards, banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier services, and professional sports. By organically linking these services through a membership system centered on Rakuten members, Rakuten has created a unique “Rakuten ecosystem” that is unlike any other. *Our Businesses Key Figures (opens in new window) Department Overview The Point Campaign Consulting Department is a specialized organization within the Rakuten Group that designs and builds promotional models by integrating Points, Advertising, and Data. Rather than providing one-off point campaigns, The Point Campaign Consulting Department focuses on designing structured promotional frameworks that directly address each client’s marketing challenges and lead to measurable results. The Point Campaign Consulting Department is responsible for the end-to-end process-from campaign planning and execution to validation and model development (Playbook creation). A key feature of this department is the ability to analyze client challenges, design optimal promotional strategies, and drive them through to actual outcomes by combining point incentives with advertising solutions and behavioral data. As a newly established department, The Point Campaign Consulting Department offers a high degree of ownership. It provides a dynamic environment where members can leverage their planning and strategy skills to create new promotional models, directly influencing client growth while contributing to the enhancement of Rakuten’s group-wide marketing value. Position: Why We Hire As the team is still in its launch phase, we are looking for talent who can lead the planning and strategy function. In particular, we seek individuals who can structure marketing challenges, leverage Rakuten’s diverse assets (points, ad solutions, data), and translate them into PoC-ready, executable promotional designs. Rather than delivering one-off campaigns, The Point Campaign Consulting Department’s core mission is to create models that can be repeatedly applied and scaled. We are seeking someone with strong planning and conceptualization skills—someone who can structure initiatives and turn them into impactful, results-driven promotional models. We won’t stop at a one-off campaign. By leveraging the vast ecosystem of the Rakuten Group, we’ll build a corporate sales promotion model that’s “scalable.” Now, in the launch phase, why not join us in shaping the new standard of marketing with creative freedom? - You will have significant ownership as part of a launch-phase team. With the organization and its frameworks being built from the ground up, you will have broad responsibilities and the opportunity to directly shape ideas into reality. - You will play a central role in creating the department’s first “successful promotional models.” Based on client challenges, you will design new models that integrate points, advertising, and data, and refine them through PoC initiatives. - This is a rare position where you can drive the entire process—from planning and design to PoC execution and model development. Rather than delivering one-off campaigns, you will contribute to building reproducible, results-driven promotional frameworks. Through this work, you will enhance both your strategic planning skills and your ability to design scalable business models—skills that hold high long-term market value. Position Details Role Overview This is a planning-focused role responsible for designing promotional initiatives that integrate points, advertising, and data to address client marketing challenges. You will be involved end-to-end—from problem definition and campaign planning to PoC execution, performance evaluation, and model development—aiming to build reproducible promotional models that drive measurable results. Key Responsibilities Analyze and structure client marketing challenges - Clarify required promotional elements based on business phase, customer structure, and identified issues Plan and design promotional initiatives integrating points, advertising, and data - Develop strategies by funnel stage and design the necessary data, media, and point-incentive components Lead the planning and execution of PoC initiatives - Define KPIs, outline validation requirements, and manage implementation timelines Evaluate performance and develop promotional models - Review results, structure learnings, and refine them into reproducible models (Playbooks) Main Stakeholders Client-side marketing teams - Conduct challenge assessments, plan initiatives, manage PoC progress, and share results Internal teams as necessary - Collaboration may occur with relevant departments depending on project scope Work Environment Team Structure - Team Size: 7 members - Age Range: Late 20s to 40s - Composition: Primarily mid-career professionals This is a small, agile team with fast decision-making processes. As a launch-phase organization, it offers a high degree of ownership and the ability to work with speed and autonomy. Background of Mid-Career Members Members of the The Point Campaign Consulting Department team come from a variety of marketing and advertising backgrounds, including: - Professionals with experience in direct marketing, campaign design, and CRM operations - Former digital advertising agency members involved in performance ad planning and optimization - Specialists in web advertising operations and planning This environment allows members to leverage their prior experience while taking on the challenge of creating new promotional models that integrate points, advertising, and data. Career Path & Growth Opportunities As the organization is expected to expand, the person hired for this role will join as a core member during the launch phase. Over time, there will be opportunities to take on larger responsibilities, such as: - Leading industry-specific promotional model development - Deepening expertise in promotional strategy and model design - Stepping into leadership or supervisory roles as the team grows This role offers the chance to shape both the organization and your career as the business scales. Mandatory Qualifications: - 6-7 years of professional work experience (approximately) - Experience in promotional planning and campaign design: Demonstrated experience developing marketing initiatives or plans based on client business challenges - Experience in client problem definition and proposal development: Hands-on experience conducting interviews, identifying issues, creating proposal materials, and delivering presentations - Experience in project management and cross-functional coordination: Proven ability to drive and execute initiatives while collaborating with multiple stakeholders - Native-level Japanese proficiency Desired Qualifications: Preferred Skills & Experience - Experience with point-incentive programs or loyalty programs - Experience in digital advertising planning - Experience in CRM campaign planning or customer engagement initiatives Preferred Personal Attributes - Ability to analyze and structure complex challenges and translate them into actionable plans - Proactive in building new frameworks and processes - Comfortable working in an ambiguous, launch-phase environment - Strong communication skills and the ability to collaborate with internal and external stakeholders to drive initiatives forward Other information: Additional information on Location Futakotamagawa Rise Office 2-21-1 Tamagawa, Setagaya-ku, Tokyo Additional information on English Qualification English Requirement: Yes *TOEIC, TOEFL, IELTS, etc. *Details will be provided if you proceed to the selection process. Rakuten Group, Inc. Homepage Link - Benefits: (opens in new window) - Recruitment Information: (opens in new window) * Employment type is detailed - Rakuten Culture: (opens in new window) #business #strategyplanning #serviceplanner #BusinessDevelopment #adandmedia Languages: English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)