Portfolio Director of Marketing & Digital

Job description

Reporting to the Portfolio General Manager, the Portfolio Director of Marketing & Digital will lead the development and execution of strategic marketing initiatives across the Shakespeare portfolio. Overseeing two Portfolio Marketing Executives, you will provide leadership, direction and expertise across brand positioning, integrated campaigns, digital strategy, content, partnerships and customer acquisition. This role is ideal for a commercially minded marketing leader who understands the power of storytelling, brand experience and data-led decision making to drive business performance. You will have the opportunity to influence strategy across a portfolio including: Novotel Sunshine Coast Resort – a stunning resort destination nestled around a picturesque lagoon, offering an exceptional lifestyle location and unique guest experience. Pullman Cairns International – a premium city hotel located in the heart of tropical Cairns. Novotel Cairns Oasis Resort – a relaxed tropical resort experience in one of Australia’s most sought-after destinations. Hotel Woolstore 1888 – a distinctive heritage-inspired Sydney property with strong lifestyle appeal. Peppers Marysville – a beautiful regional retreat offering memorable leisure experiences. Key Responsibilities This senior leadership role will see you working closely with stakeholders across the portfolio to deliver strategic outcomes. Your key responsibilities will include: Develop and lead the portfolio marketing strategy aligned with commercial objectives. Drive brand positioning and market presence across multiple hotel brands and locations. Lead integrated marketing campaigns targeting corporate, leisure and tourism markets. Oversee digital strategy, performance marketing and customer acquisition initiatives. Partner with Sales, Revenue, General Managers and Accor stakeholders to maximise opportunities. Support the development of annual marketing plans and budget strategies. Lead and mentor the Portfolio Marketing Executive team. Identify opportunities to enhance guest engagement, brand loyalty and revenue growth. You are a senior marketing professional who combines strategic thinking with commercial outcomes. You understand how powerful brands are built and how effective marketing translates into business performance. You will bring: Significant experience in senior marketing leadership roles. Strong background in traditional marketing, brand strategy and campaign development. Digital marketing expertise with the ability to lead strategy and performance outcomes. Experience within hospitality, tourism, travel or a customer-focused industry. Proven ability to influence stakeholders and collaborate across multiple business units. Experience leading teams and developing high-performing marketing professionals. A passion for creating memorable customer experiences. Why Join Us? This is more than a marketing role - it is an opportunity to shape the direction of a unique hospitality portfolio within one of the world’s largest hotel groups. Based at Novotel Sunshine Coast Resort, you will enjoy the opportunity to work in an inspiring resort environment surrounded by natural beauty, while having national portfolio exposure and access to career opportunities across the global Accor network. Located on Queensland’s stunning Sunshine Coast, the resort offers an enviable lifestyle with beautiful beaches, a relaxed coastal atmosphere and a destination lifestyle that balances career opportunity with quality of life. Whether you are looking to take the next step as a senior marketing leader or broaden your impact across multiple brands and destinations, this role offers the scope, visibility and opportunity to make your mark. Why work for Accor? Accor is one of the largest global hospitality businesses, with over 5400 Hotels across 110+ countries, the career development opportunities are endless. Benefits Your Way Access to global accommodation and F&B discounts #LearnYourWay with a sophisticated modern training platform, which offers a constantly expanding database of free, industry focused training. Recognition of service anniversaries and Accor Tenure Milestones. Our Commitment to Diversity & Inclusion. We are an inclusive employer, and our ambition is to attract, recruit, and develop diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you are most welcome to let us know. Are you a strategic marketing leader ready to shape the future of a diverse portfolio of iconic Australian hotels? Accor Shakespeare Portfolio is seeking an experienced Portfolio Director of Marketing & Digital to lead the marketing vision, strategy and growth initiatives across five unique properties spanning Australia. Based at the beautiful Novotel Sunshine Coast Resort, this senior leadership opportunity will see you driving brand strategy, customer engagement, digital performance, and commercial outcomes across a diverse collection of hotels including resort, luxury, lifestyle and CBD destinations. This is an opportunity to make a genuine impact - partnering with General Managers, Sales, Revenue and Accor teams to deliver innovative marketing strategies that connect with both corporate and leisure audiences.