Portfolio Marketing Manager - Commercial HVAC Solutions

Job description

About Us We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are someone looking for a career change, a professional, an undergraduate student exploring your first opportunity, or recent graduate, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! We are looking for a Portfolio Marketing Manager - Commercial HVAC Solutions to drive the go-to-market strategy, commercialization, and growth of our Commercial Comfort portfolio. Acting as the bridge between Product Management, Sales, Marketing, Engineering, and Supply Chain, you will translate product and market strategies into compelling value propositions, impactful marketing campaigns, effective sales enablement tools, and successful product launches. You will play a key role in helping our organization win in the market by ensuring our solutions are differentiated, customer-focused, and aligned with business objectives. The portfolio primarily focuses on commercial comfort applications , including heating, air conditioning, process cooling, data center cooling, flow control, and electronic control technologies, with some support for transport-related solutions. This role offers the opportunity to shape the commercialization of both existing and future technologies while working closely with senior leaders and cross-functional teams. Key Responsibilities of the role: Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging frameworks, launch plans, and KPIs. Translate market, customer, and product insights into clear, differentiated value propositions. Lead commercialization activities for new product introductions and portfolio growth initiatives. Create and manage marketing campaigns tailored to different customer segments, personas, and buying journeys. Conduct persona mapping and customer journey analysis to better understand decision-making processes and engagement needs. Develop sales enablement tools, competitive insights, presentations, training materials, and customer-facing content. Train and support sales teams on value propositions, market positioning, and customer engagement strategies. Support business development activities by equipping sales teams with the tools and insights needed to identify and win opportunities. Prioritize and support the development of digital tools such as ROI calculators, product selection tools, and competitive comparison resources. Coordinate input from Product Management, Sales, Marketing, Engineering, and Supply Chain teams to deliver cohesive commercialization plans. Continuously optimize go-to-market strategies using customer feedback, market insights, and performance data. Monitor market trends and customer needs to identify growth opportunities and strengthen portfolio performance. Required Qualifications: Bachelor's degree in Marketing, Business, Engineering, or a related field. 3 to 8 years of experience within the HVAC industry. Experience working with OEM customers and understanding their business needs. Background in product marketing, portfolio marketing, technical marketing, application engineering, sales, or a related commercial role. Strong understanding of the sales cycle and customer buying process. Experience supporting product launches, commercialization activities, and go-to-market initiatives. Excellent communication, presentation, and stakeholder management skills. Ability to translate technical concepts into compelling customer-focused messages and value propositions. Strong commercial awareness and customer-centric mindset. A proactive, hands-on approach and a strong sense of ownership. Excellent stakeholder management and influencing skills. Preferred Qualifications: Experience with commercial HVAC technologies such as air conditioning, heating, boilers, heat pumps, process cooling, data center cooling, flow control, or related applications. Experience creating sales enablement tools and delivering training to commercial teams. Ability to work effectively across technical, commercial, and marketing functions in a matrix organization. About the Location: This role is based in Aachen, Germany , with a hybrid working model that combines collaboration in the office with the flexibility of remote work. Located at the heart of Europe, Aachen is a vibrant city known for its strong engineering heritage, international atmosphere, and close proximity to Belgium and the Netherlands. The region is home to world-class research institutions, advanced manufacturing, and a thriving technology community, making it an excellent environment for professionals passionate about innovation and sustainable technologies. As part of our Aachen-based team, you'll have the opportunity to collaborate closely with colleagues across Product Management, Engineering, Sales, Marketing, and Supply Chain while contributing to solutions that support the future of commercial heating, cooling, and climate technologies. Our Commitment to Our People Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs . We provide employees with flexible time off plans, including parental leav , vacation and holiday leave. Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team! Our Commitment to Inclusion & Belonging At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland. Equal Opportunity Employer Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information or disability . We are committed to providing a workplace free of any discrimination or harassment. Work Authorization Copeland will only employ those who are legally authorized to work in the Country in which they apply. This is not a position for which sponsorship or work authorization will be provided. No calls or agency requests please.