PPC Specialist (Google Ads & Paid Media) – RemoteRemote | Full-Time | U.S. HoursHiring for Our ClientOur client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.Key ResponsibilitiesGoogle Ads & Local Services Ads (LSA)Manage Google Ads MCC accounts across multiple locationsOptimize Search campaigns, bidding strategies, keywords, and ad copyManage and monitor Local Services Ads (LSA) performanceConduct search term analysis and negative keyword managementImprove lead volume while reducing cost per leadManage campaign budgets and performance pacingLanding Page OptimizationManage and optimize Unbounce landing pagesConduct A/B testing on headlines, forms, CTAs, and layoutsImprove conversion rates across service areas and marketsBuild new location-specific and service-specific landing pagesPerformance ReportingCreate weekly and monthly paid media reportsTrack:Cost Per Lead (CPL)Cost Per Booked JobConversion RateROASIdentify performance trends and optimization opportunitiesProvide actionable recommendations to leadershipMeta Ads (Preferred)Manage Facebook and Instagram advertising campaignsBuild and maintain audience targeting strategiesSupport lead generation, engagement, and awareness campaignsCollaborate on creative development and testingRequired Qualifications3+ years of hands-on PPC management experienceStrong Google Ads experience including Search and Local Services Ads (LSA)Experience managing multi-location or franchise-style accountsExperience with Google Ads MCC structuresExperience using landing page platforms such as Unbounce or InstapageComfortable managing large monthly advertising budgetsStrong analytical and reporting skillsAbility to identify issues, develop solutions, and execute improvements independentlyPreferred QualificationsHome services, plumbing, HVAC, roofing, restoration, or similar industry experienceExperience with Google Business Profile (GBP)Familiarity with call tracking platforms such as CallRail or CallTrackingMetricsExperience with pay-per-lead platformsBasic HTML/CSS knowledgeExperience leveraging AI tools and marketing automation platformsWhat Success Looks LikeIncreased lead volume across multiple marketsReduced cost per lead and cost per booked jobStrong budget management and allocation decisionsContinuous testing and optimization of campaigns and landing pagesData-driven recommendations that improve overall marketing performanceIdeal CandidateProactive and highly accountableComfortable managing multiple campaigns and markets simultaneouslyStrong problem-solving mindsetResults-oriented and data-drivenContinuously learning and adapting to platform updatesThrives in a fast-growing environment
PPC Specialist (Google Ads & Paid Media) – Remote
Remote | Full-Time | U.S. Hours
Hiring for Our Client
Our client is a rapidly growing multi-location home services company operating across multiple U.S. markets. They are seeking an experienced PPC Specialist to own paid media performance across Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization.
This is a hands-on role for someone who enjoys managing significant advertising budgets, improving lead generation performance, and driving measurable business results.
Key Responsibilities
Google Ads & Local Services Ads (LSA)
- Manage Google Ads MCC accounts across multiple locations
- Optimize Search campaigns, bidding strategies, keywords, and ad copy
- Manage and monitor Local Services Ads (LSA) performance
- Conduct search term analysis and negative keyword management
- Improve lead volume while reducing cost per lead
- Manage campaign budgets and performance pacing
Landing Page Optimization
- Manage and optimize Unbounce landing pages
- Conduct A/B testing on headlines, forms, CTAs, and layouts
- Improve conversion rates across service areas and markets
- Build new location-specific and service-specific landing pages
Performance Reporting
- Create weekly and monthly paid media reports
- Track:
- Cost Per Lead (CPL)
- Cost Per Booked Job
- Conversion Rate
- ROAS
- Identify performance trends and optimization opportunities
- Provide actionable recommendations to leadership
Meta Ads (Preferred)
- Manage Facebook and Instagram advertising campaigns
- Build and maintain audience targeting strategies
- Support lead generation, engagement, and awareness campaigns
- Collaborate on creative development and testing
Required Qualifications
- 3+ years of hands-on PPC management experience
- Strong Google Ads experience including Search and Local Services Ads (LSA)
- Experience managing multi-location or franchise-style accounts
- Experience with Google Ads MCC structures
- Experience using landing page platforms such as Unbounce or Instapage
- Comfortable managing large monthly advertising budgets
- Strong analytical and reporting skills
- Ability to identify issues, develop solutions, and execute improvements independently
Preferred Qualifications
- Home services, plumbing, HVAC, roofing, restoration, or similar industry experience
- Experience with Google Business Profile (GBP)
- Familiarity with call tracking platforms such as CallRail or CallTrackingMetrics
- Experience with pay-per-lead platforms
- Basic HTML/CSS knowledge
- Experience leveraging AI tools and marketing automation platforms
What Success Looks Like
- Increased lead volume across multiple markets
- Reduced cost per lead and cost per booked job
- Strong budget management and allocation decisions
- Continuous testing and optimization of campaigns and landing pages
- Data-driven recommendations that improve overall marketing performance
Ideal Candidate
- Proactive and highly accountable
- Comfortable managing multiple campaigns and markets simultaneously
- Strong problem-solving mindset
- Results-oriented and data-driven
- Continuously learning and adapting to platform updates
- Thrives in a fast-growing environment
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Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
