PPC Specialist (Google Ads & Performance Marketing) – RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a PPC Specialist to take ownership of paid media performance across a rapidly growing, multi-location home services organization.This is not a campaign monitoring role.You’ll be responsible for driving measurable business growth by improving lead generation, optimizing advertising spend, reducing acquisition costs, and identifying opportunities to scale campaigns across multiple markets.You’ll manage Google Ads, Local Services Ads (LSA), landing page optimization, and Meta Ads while working closely with marketing leadership to maximize return on advertising spend.If you think in terms of qualified leads, booked jobs, CPA, CPL, and ROAS, this role is built for you.What You’ll OwnGoogle Ads & Paid Search ManagementManage Google Ads MCC accounts across multiple markets and service areas.Optimize Search campaigns for active service locations.Manage:Campaign budgetsBidding strategiesKeyword research and expansionNegative keywordsAudience targetingPerform ongoing search term analysis to identify new opportunities and eliminate wasted spend.Monitor campaign performance daily and implement optimizations that improve lead quality and conversion volume.Continuously test bidding strategies and campaign structures.Ensure accurate conversion tracking, attribution, and reporting.Local Services Ads (LSA)Manage and optimize Local Services Ads across multiple markets.Monitor:Lead qualityBudget pacingDispute managementAccount healthMaintain strong visibility and performance across all service locations.Identify opportunities to increase lead volume while maintaining cost efficiency.Landing Page Optimization & CROBuild and optimize landing pages using:UnbounceInstapageSimilar platformsMonitor landing page performance by:MarketCampaignService categoryConduct A/B testing on:HeadlinesCalls-to-actionFormsLayoutsUser experienceDevelop new location-specific landing pages to support business expansion.Identify conversion bottlenecks and implement improvements that increase lead generation.Reporting & Performance AnalysisBuild weekly and monthly performance reports.Monitor:Cost Per Lead (CPL)Cost Per Booked JobCost Per Acquisition (CPA)Conversion RateReturn on Ad Spend (ROAS)Analyze campaign trends and identify growth opportunities.Monitor budget pacing and recommend allocation adjustments.Present clear recommendations on what to scale, optimize, or discontinue.Paid Social AdvertisingManage Facebook and Instagram lead generation campaigns.Build and optimize:Custom audiencesRetargeting campaignsLookalike audiencesCollaborate with creative teams to test new ad creatives.Improve campaign efficiency while lowering cost per lead.Growth & Strategic InitiativesIdentify opportunities to improve marketing performance and efficiency.Stay current on:Google Ads updatesMeta platform changesAI-powered marketing toolsAutomation technologiesRecommend scalable growth strategies based on campaign data.Support expansion into new markets through data-driven advertising initiatives.What Makes You a Strong FitYou think in business outcomes—not vanity metrics.You focus on qualified leads, booked jobs, CPA, and ROAS.You proactively solve problems without waiting for direction.You’re comfortable managing large advertising budgets.You enjoy testing, optimizing, and scaling campaigns across multiple markets.You understand the relationship between paid traffic, landing pages, conversion rates, and revenue.You thrive in high-accountability, performance-focused environments.Required Experience & SkillsExperience3+ years of hands-on Google Ads management experience.Proven experience owning campaign performance from strategy through optimization.Experience managing:Google Search AdsGoogle Local Services Ads (LSA)Multi-location or franchise advertising accountsExperience managing large advertising budgets ($200K+ monthly spend preferred).Core SkillsStrong expertise in:Google SearchBid strategiesKeyword managementAudience targetingCampaign optimizationExperience with:UnbounceInstapageConversion-focused landing page platformsStrong understanding of Conversion Rate Optimization (CRO).Excellent analytical and problem-solving abilities.Strong written and verbal English communication skills.Ability to work independently while taking full ownership of campaign performance.Nice-to-HaveExperience managing Meta Ads campaigns.Home services marketing experience, including:PlumbingHVACElectricalRoofingRestorationFamiliarity with:Google Business Profile (GBP)Local SEOExperience using:CallRailCallTrackingMetricsServiceTitanBasic HTML and CSS knowledge.Experience with AI-powered marketing tools.Familiarity with pay-per-lead platforms such as eLocal.What a Typical Day Looks LikeReview campaign performance across multiple markets.Monitor budget pacing and identify performance issues.Analyze search term reports and optimize keyword strategy.Adjust bids, audiences, and campaign settings.Review Local Services Ads performance and lead quality.Analyze landing page conversion metrics and launch A/B tests.Collaborate with marketing leadership on campaign priorities.Launch new campaigns and optimization initiatives.Recommend data-driven improvements that increase lead volume and reduce acquisition costs.In short: You’ll drive profitable lead generation by continuously optimizing paid media campaigns, improving landing page performance, and maximizing return on advertising spend across multiple markets.Key Metrics for Success (KPIs)Cost Per Lead (CPL)Cost Per Booked JobCost Per Acquisition (CPA)Return on Ad Spend (ROAS)Conversion Rate (CVR)Lead qualityBudget efficiencyCampaign scalabilityMarketing contribution to business growthWhy Join Us?Own paid media strategy across multiple markets.Direct impact on lead generation and revenue growth.High-performance environment focused on measurable outcomes.Opportunity to work with modern advertising platforms and tools.Fully remote role with long-term growth opportunities.Career progression into:Senior PPC SpecialistPerformance Marketing ManagerGrowth Marketing ManagerHead of Paid MediaInterview ProcessSpark Hire Intro Video (3–5 minutes)Client InterviewOffer & OnboardingWhat Happens After You ApplyAfter submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.Rather than repeating your experience across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media background, highlight campaigns you’ve managed, and explain how you’ve improved metrics such as CPL, CPA, ROAS, and lead quality. Your video will be reviewed by the hiring team before moving to the client interview.You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.Apply NowIf you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive scalable lead generation across a fast-growing multi-location business.
PPC Specialist (Google Ads & Performance Marketing) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a PPC Specialist to take ownership of paid media performance across a rapidly growing, multi-location home services organization.
This is not a campaign monitoring role.
You’ll be responsible for driving measurable business growth by improving lead generation, optimizing advertising spend, reducing acquisition costs, and identifying opportunities to scale campaigns across multiple markets.
You’ll manage Google Ads, Local Services Ads (LSA), landing page optimization, and Meta Ads while working closely with marketing leadership to maximize return on advertising spend.
If you think in terms of qualified leads, booked jobs, CPA, CPL, and ROAS, this role is built for you.
What You’ll Own
Google Ads & Paid Search Management
- Manage Google Ads MCC accounts across multiple markets and service areas.
- Optimize Search campaigns for active service locations.
- Manage:
- Campaign budgets
- Bidding strategies
- Keyword research and expansion
- Negative keywords
- Audience targeting
- Perform ongoing search term analysis to identify new opportunities and eliminate wasted spend.
- Monitor campaign performance daily and implement optimizations that improve lead quality and conversion volume.
- Continuously test bidding strategies and campaign structures.
- Ensure accurate conversion tracking, attribution, and reporting.
Local Services Ads (LSA)
- Manage and optimize Local Services Ads across multiple markets.
- Monitor:
- Lead quality
- Budget pacing
- Dispute management
- Account health
- Maintain strong visibility and performance across all service locations.
- Identify opportunities to increase lead volume while maintaining cost efficiency.
Landing Page Optimization & CRO
- Build and optimize landing pages using:
- Unbounce
- Instapage
- Similar platforms
- Monitor landing page performance by:
- Market
- Campaign
- Service category
- Conduct A/B testing on:
- Headlines
- Calls-to-action
- Forms
- Layouts
- User experience
- Develop new location-specific landing pages to support business expansion.
- Identify conversion bottlenecks and implement improvements that increase lead generation.
Reporting & Performance Analysis
- Build weekly and monthly performance reports.
- Monitor:
- Cost Per Lead (CPL)
- Cost Per Booked Job
- Cost Per Acquisition (CPA)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Analyze campaign trends and identify growth opportunities.
- Monitor budget pacing and recommend allocation adjustments.
- Present clear recommendations on what to scale, optimize, or discontinue.
Paid Social Advertising
- Manage Facebook and Instagram lead generation campaigns.
- Build and optimize:
- Custom audiences
- Retargeting campaigns
- Lookalike audiences
- Collaborate with creative teams to test new ad creatives.
- Improve campaign efficiency while lowering cost per lead.
Growth & Strategic Initiatives
- Identify opportunities to improve marketing performance and efficiency.
- Stay current on:
- Google Ads updates
- Meta platform changes
- AI-powered marketing tools
- Automation technologies
- Recommend scalable growth strategies based on campaign data.
- Support expansion into new markets through data-driven advertising initiatives.
What Makes You a Strong Fit
- You think in business outcomes—not vanity metrics.
- You focus on qualified leads, booked jobs, CPA, and ROAS.
- You proactively solve problems without waiting for direction.
- You’re comfortable managing large advertising budgets.
- You enjoy testing, optimizing, and scaling campaigns across multiple markets.
- You understand the relationship between paid traffic, landing pages, conversion rates, and revenue.
- You thrive in high-accountability, performance-focused environments.
Required Experience & Skills
Experience
- 3+ years of hands-on Google Ads management experience.
- Proven experience owning campaign performance from strategy through optimization.
- Experience managing:
- Google Search Ads
- Google Local Services Ads (LSA)
- Multi-location or franchise advertising accounts
- Experience managing large advertising budgets ($200K+ monthly spend preferred).
Core Skills
- Strong expertise in:
- Google Search
- Bid strategies
- Keyword management
- Audience targeting
- Campaign optimization
- Experience with:
- Unbounce
- Instapage
- Conversion-focused landing page platforms
- Strong understanding of Conversion Rate Optimization (CRO).
- Excellent analytical and problem-solving abilities.
- Strong written and verbal English communication skills.
- Ability to work independently while taking full ownership of campaign performance.
Nice-to-Have
- Experience managing Meta Ads campaigns.
- Home services marketing experience, including:
- Plumbing
- HVAC
- Electrical
- Roofing
- Restoration
- Familiarity with:
- Google Business Profile (GBP)
- Local SEO
- Experience using:
- CallRail
- CallTrackingMetrics
- ServiceTitan
- Basic HTML and CSS knowledge.
- Experience with AI-powered marketing tools.
- Familiarity with pay-per-lead platforms such as eLocal.
What a Typical Day Looks Like
- Review campaign performance across multiple markets.
- Monitor budget pacing and identify performance issues.
- Analyze search term reports and optimize keyword strategy.
- Adjust bids, audiences, and campaign settings.
- Review Local Services Ads performance and lead quality.
- Analyze landing page conversion metrics and launch A/B tests.
- Collaborate with marketing leadership on campaign priorities.
- Launch new campaigns and optimization initiatives.
- Recommend data-driven improvements that increase lead volume and reduce acquisition costs.
In short: You’ll drive profitable lead generation by continuously optimizing paid media campaigns, improving landing page performance, and maximizing return on advertising spend across multiple markets.
Key Metrics for Success (KPIs)
- Cost Per Lead (CPL)
- Cost Per Booked Job
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Lead quality
- Budget efficiency
- Campaign scalability
- Marketing contribution to business growth
Why Join Us?
- Own paid media strategy across multiple markets.
- Direct impact on lead generation and revenue growth.
- High-performance environment focused on measurable outcomes.
- Opportunity to work with modern advertising platforms and tools.
- Fully remote role with long-term growth opportunities.
- Career progression into:
- Senior PPC Specialist
- Performance Marketing Manager
- Growth Marketing Manager
- Head of Paid Media
Interview Process
- Spark Hire Intro Video (3–5 minutes)
- Client Interview
- Offer & Onboarding
What Happens After You Apply
After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.
Rather than repeating your experience across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media background, highlight campaigns you’ve managed, and explain how you’ve improved metrics such as CPL, CPA, ROAS, and lead quality. Your video will be reviewed by the hiring team before moving to the client interview.
You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.
Apply Now
If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive scalable lead generation across a fast-growing multi-location business.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
