PPC Specialist

Job description

**About airSlate** airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - **Sign****Now, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms** - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the **United States, Poland, Romania, Ukraine and Philippines**. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment. You'll be joining a data-driven PPC team managing paid traffic across web and mobile for all company products. We focus on top-of-funnel acquisition, with CAC, conversion volume, and ROAS as our north star metrics. You'll have real budget, dev support, and direct Google & Apple partnerships to test and scale your ideas. ### Responsibilities - Launching new advertising campaigns, generating keywords / banners / videos, and setting tasks for developers and the content department. - Monitoring KPIs and OKRs: traffic, conversions, CPA/CAC - Regular reporting, testing hypotheses and their generation, running experiments - Research, regular analysis, searching for areas of growth and optimization - Communication with external and internal partners - brand product manager and others ### Requirements - 2+ years of experience with Google Ads - 2+ years of experience with Meta Ads - 2+ years of experience with several other channels from the list - Solid understanding of measurement and conversion tracking nuances - Experience managing monthly budgets of $50K+ - English proficiency: B2 or higher