PPC Specialist

Job description

About Us: With over two decades of expertise, Fortray excels in IT Recruitment, Training, and Services. As IT Recruiters, we connect top talent with global opportunities in the digital technology sector, offering contract, temporary, and permanent placements across various industries, roles, salaries, and locations. Our specialized teams ensure your recruitment or job search benefits from seasoned experts who deeply understand your sector. Fortray is also a global online boot camp, helping career changers gain vital digital skills in just four weeks, opening doors to lucrative tech careers. Our rigorous curriculum covers cybersecurity, Cloud computing, Data analytics, Coding, Project Management, DevOps, AI/ML, and more. Practical, hands-on learning and mentorship from industry experts result in a remarkable 95% placement rate. With over 1,000 monthly live classes, real-world projects, and extensive resources, Fortray stands out. Our mentorship program, flexible schedules, and 1:1 career coaching guide your success. Join 1,000+ satisfied graduates on their journey to tech careers through Fortray. Additionally, as a Managed Service Provider (MSP), we offer global managed IT services, including cybersecurity, cloud solutions, and IT consultancy, tailored to businesses of all sizes, emphasizing user centricity from consultation to ongoing support, ensuring seamless technology operations. Purpose of the Job – Overview Job Title: PPC SPECIALIST Location: REMOTE Work from home essentials: Hardware Required Items: 1. Laptop or Desktop PC: Laptop or PC with Intel Core i5 6th generation or Better (8th Generation is recommended). Laptop or PC required memory is minimum 16 GB. 2. LED Monitor: LED Monitor with 22-inch screen or better 3. Headphones: Headphone with noise cancellation 4. Mouse & Keyboard 5. Electricity backup for 2 to 3 hours: In case of a power outage or any unforeseen circumstances, you should have power back up for 2-3 hours Sitting Requirements: 1. Table & Chair: you should have Table & chair suitable for Laptop usage. 2. Peaceful corner: At home, you should have enough space to work peacefully without any noise disturbance Timings: Monday to Friday: 8:00 AM to 6:00 PM BST Saturday: 12:00 PM to 4:00 PM BST Part-time basis About the Role Position Responsibilities: Develop, implement, and manage Ads campaigns that align with business goals and objectives Conduct keyword research and analysis to identify opportunities for campaign optimization Create comprehensive advertising strategies, including ad copy, targeting, and budgeting. Analyze campaign performance data and generate reports to track KPIs, including CTR, CPC, conversion rates, and ROI Provide insights and recommendations based on data analysis to improve future campaigns. Stay updated with the latest industry trends, Google Ads updates, and best practices. Education and Experience: Bachelor’s degree in Marketing, Business, or a related field. Proven experience as a Google Ads Specialist or similar role. Google Ads certification is preferred. Skills: In-depth knowledge of diff Ads platform, including Search, Display, Shopping, and Video campaigns. Strong analytical skills and proficiency in using Google Analytics and other reporting tools. Excellent understanding of digital marketing concepts and best practices. Proficient in Microsoft Excel or Google Sheets for data analysis and reporting. Strong communication skills and ability to work collaboratively with a team. Creative thinking and problem-solving skills.