PPC Specialist

Job description

ABOUT LULA Lula is on a mission to simplify business funding for South African SMEs. We build fast, digital-first fintech tools that make cash flow management seamless so business owners can focus on doing what they love. We’re a fast-growing, tech-driven team that values curiosity, collaboration, and high impact over red tape. Speaking of love, we’re looking for Lulas who love to make a difference to join our team and change the game. CULTURE CODE We Embrace Curiosity - We continuously seek better ways to deliver value with a solutions-over-problems mindset. We win as One - We collaborate, build strong relationships and value diverse perspectives We’re Driven by Purpose - We are passionate and committed to delivering the best products and services for SMEs We Execute with Ambition - We set ambitious goals, embrace challenges, and deliver with focus and determination. ROLE PURPOSE You will run Lula's paid search accounts day to day, across Google Ads and Microsoft Ads. You will take over the accounts from our current agency, rebuild them around quality rather than volume, and optimise them for approved and funded customers, not just clicks and applications. KEY RESPONSIBILITIES Take over and own the accounts: Work alongside our agency during a 3–6 month handover, then take full ownership of the accounts. Audit account structure, tracking, keywords, audiences and spend, and recommend what to keep, fix or stop. Make sure tracking, conversion actions and access are clean and owned by Lula. Optimise for quality, not volume: Manage brand, non-brand and Performance Max campaigns against an agreed cost per funded customer. Work with Analytics and the HubSpot team to feed approved and funded outcomes back into the ad platforms (offline conversion imports), and use them in bidding. Protect Lula's brand terms and monitor competitor activity on them. Manage keywords, negatives, audiences, ad copy and extensions to improve lead quality. Pause or cut campaigns that cannot reach target economics, and explain why. Test and learn: Run structured tests on ads, bidding strategies and landing pages, with the CRO and Product teams. Work with the Creative Studio on ad copy and assets. Share what you learn, including what didn't work. Manage daily and monthly budget pacing. Report and manage budgets: Manage daily and monthly budget pacing. Build and maintain clear reporting from spend through to funded customers. Present paid search performance in the weekly growth meeting. SUCCESS MEASURES Funded customers and disbursement value from paid search Cost per funded customer against target Approval rate of paid search applications Brand search impression share Budget pacing accuracy OUR TECH STACK Segment, Snowflake, Mix Panel, GA4, Iterable THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR 5+ years of hands-on Google Ads management, with meaningful monthly budgets; Microsoft Ads experience is a plus. Experience in lead generation, ideally in financial services, lending, fintech or insurance. Experience optimising to down-funnel outcomes, such as offline conversion imports, value-based bidding or CRM-linked conversions. Strong skills in Google Analytics 4, Google Tag Manager and Looker Studio (or similar). Confidence with data: spreadsheets are second nature, and SQL or Google Ads scripts are a bonus. Google Ads certification. Knowledge of the South African market is a strong advantage.