PR Assistant

Job description

INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. JOB PURPOSE Support all PR activities to enhance Burberry’s presence in the Japan market. RESPONSIBILITIES Manage the showroom, and handle the delivering and leasing of PR samples Responsible for product press releases, giftings, and support other press activities, such as, global press release Lead daily editorial outreach; pitching/seeking out editorial opportunities in-line with communications strategy Communicate and build stronger relationship with press and stylists Support coordinating and arranging the tasks related to events and runway show Handle administrative tasks such as, invoice management, leasing list, reports etc. PERSONAL PROFILE Experience in PR (in-house or agency, preferably in fashion/luxury) Native-level Japanese and business-level English (both written and spoken) Excellent communication, presentation, and public-speaking capabilities Strong organizational skills, attention to detail, and time management Proficiency in MS Office MEASURES OF SUCCESS FOOTER