Principal Brand Designer

Job description

**About Snorkel** Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! ## **About the Team** Snorkel's Marketing team shapes how the AI industry understands frontier data development. We're a team spanning brand, content, communications, product marketing, growth, community, and events, and we work directly with our founders and research team to turn original research into market-defining stories. Brand sits at the center of that work: it's how a data research lab earns attention from frontier labs, Fortune 500 enterprises, top researchers, and the domain experts who contribute to our work. ## **About the Role** We're hiring a Principal Brand Designer to own the evolution of Snorkel's brand identity. Snorkel has changed faster than its brand has. You'll close that gap: defining where the visual identity goes next, building the system that carries it, and making sure every surface, from the website to a NeurIPS booth to a benchmark leaderboard, looks like it came from the most rigorous lab in AI. This is a senior individual-contributor role with real leverage and autonomy. You'll be hands-on in the work, and you'll also manage our design agency and a bench of freelance contractors, setting direction, reviewing work, and holding a high bar across everything they ship. This role reports to the CMO. ## **Responsibilities** - **Own the brand identity.** Lead the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction. - **Build and govern the brand system.** Create and maintain brand guidelines, Figma libraries, templates, and design artifacts that let marketing, sales, research, and recruiting produce on-brand work without a designer in the loop. - **Manage our design agency and contractors.** Brief, set creative direction, run reviews, and own quality, scope, timelines, and budget across agency and freelance partners. Decide what gets built in-house versus outsourced, and build the contractor bench as needs grow. - **Design high-visibility launches.** Lead creative for major moments, including funding and company announcements, research and benchmark launches, flagship events like our Frontier Data Summit, and conference presence at NeurIPS and other AI venues. - **Make research legible and beautiful.** Develop a distinctive visual language for technical content: benchmark results, charts, diagrams, papers, leaderboards, and research blog posts. Partner with researchers so our ideas are as clear visually as they are rigorous. - **Raise the bar across surfaces.** Partner with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences so the brand holds together end to end. - **Set the design operating model.** Establish intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows where they make the team faster without lowering quality. ## **About You** You've shaped a brand. You have strong opinions about craft and can defend them to a founder, a researcher, or an agency creative director – yet you maintain flexibility with letting the brand organically evolve in a dynamic space like AI. You're as comfortable redesigning a logo system as you are giving precise, actionable feedback. You're drawn to technical subject matter and see explaining complex ideas visually as a design problem worth solving. You move fast, you own outcomes, and you raise the standard of everyone you work with. ## **Requirements** - 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company. - A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization. - Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar. - Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading - Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use. - Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight. - Comfort translating technical and research content into clear, compelling visuals. ## **Bonus** - Experience at an AI, developer tools, or research-driven company. - Hands-on use of generative AI tools in your design workflow. - Motion design, 3D, or creative coding skills. Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location. Salary range(s) for this role $225,000—$280,000 USD **Be Your Best at Snorkel** Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success. *Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.* *We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.*