Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.
Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
Honor Technology’s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor’s growing portfolio includes its consumer care brand, Home Instead, Inc., the world’s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.
As demand for senior care surges and the Home Instead network evolves, we’re seeking a dynamic, commercially minded Principal,Corporate Development to help shape the future of our franchise network.
This role goes far beyond transaction management. This is an exceptional opportunity for a dealmaker with a heart for purpose-driven work—someone who thrives at the intersection of M&A, entrepreneurship, and impact.
About the Team:
At Honor, we are redefining what homecare can be — blending world-class operations, innovative technology leading with AI, and compassionate service to transform the industry.
Honor is the industry leader in this evolving elderly care industry and territories owned by Honor are at the leading edge of innovation and experiments. Within Honor, the Corporate Development team plays a pivotal role in driving acquisitions of Home Instead franchises for HQ to drive experiments to accelerate innovation and growth. This team sits at the intersection of strategy, deal execution, and human impact. Every transaction is a micro-acquisition that balances financial rigor with deep operational insight.
As Principal, Corporate Development, you will:
- Territory Prioritization & Transition Strategy
- Assess territories available for sale for attractiveness for Honor, taking into account growth potential and operational considerations, and prioritize transactions
- Develop territory valuation, in collaboration with Finance and Operational teams, that informs our bidding strategy
- Develop negotiation strategy, deal terms and LOI for transaction
- Over the medium term, develop desired transaction roadmap and territories/regions to focus for future acquisitions to inform go forward network shaping strategy
- Deal Process Leadership
- Lead end-to-end franchise acquisition processes—from indication of interest to transaction close
- Lead a thorough cross-functional due diligence process and vet target territories with input from key stakeholder teams such as Finance, Operations, Legal
- Develop and enhance transaction playbook for executing transactions, with a view towards improving speed of transaction and ROI/likelihood of success post close
- Execute each transaction end to end (in line with the playbook) with excellence and bringing key stakeholder teams along every step of the journey
- Reporting & Executive Communication
- Track, analyze, and present KPIs across acquired territories
- Identify key gaps and opportunities, relative to deal thesis and identify action plan, in concert with finance and operating teams
- Deliver sharp, actionable insights to executive leadership that drive data-informed decisions
We’re looking for you to bring:
Qualifications:
- Bachelor’s degree in Finance, Business Administration, or related field (MBA preferred).
- 5–7 years experience in management consulting, corporate development, small business M&A, mid-market private equity, or corporate strategy roles
- Strong track record of leading cross-functional projects with a diverse stakeholder organizations [Operations, Legal, Finance] and delivering impact is required
- Demonstrated ability to build and manage deal models and assess valuations.
- Proven success driving transactions with banks, private equity, or other institutional investors preferred
- Experience in franchise M&A is a plus, but not required.
- Familiarity with advanced AI based tools [e.g., Claude Cowork] is a plus
Competencies:
- Deal Execution: Capable of managing the components of a deal—from diligence through close—with clarity, precision, and accountability.
- Strategic Relationship Management: Proven ability to build trusted, long-term relationships and influence high-stakes decisions with franchisees and Honor leadership.
- Commercial Acumen: Strong instincts for value creation, with the ability to assess opportunities, shape strategy, and align execution with long-term growth.
- Analytical Rigor: Data-driven decision maker who can distill complexity, draw sharp insights, and act decisively.
- Operational Precision: Exceptionally organized and process-oriented, with a strong track record of managing multi-party deal workstreams and ensuring smooth execution across functions.
- Investor-Grade Storytelling: Exceptional communicator with the ability to craft compelling, data-backed narratives that inspire trust and drive alignment.
- Sound Judgment: Makes thoughtful, risk-balanced decisions under pressure; prioritizes long-term value over short-term wins.
- Relentless Drive: Resilient under pressure, comfortable navigating ambiguity, and unwilling to trade long-term value for short-term wins. Highly aware of the broader impact their ideas and decisions will have on the organization and its strategic goals.
- Accelerated Learner: Fast to ramp, with the intellectual agility to master the senior care landscape, franchising dynamics, tech enabled operations and latest AI tools.
- Resourceful: Proactively identifies opportunities to leverage industry leading AI tools to improve efficacy and quality of our deal analysis and execution.
- Cross-functional collaborator: A true team player, competent at working cross-functionally and who works to reach consensus towards desired outcomes
- Self-aware: Demonstrates a highly developed emotional quotient and comfortable interacting with a diverse network of franchisees and stakeholders
Leadership Principles:
Honor’s Leadership Principles are the foundation of translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. While Honor has 13 leadership principles, the following four are particularly relevant to this role:
- Always Push: Leaders set a high bar for themselves and others. They know mediocrity isn’t an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.
- Tends to be right: Leaders have strong judgement, make decisions using informed data, good instincts and learned experiences.
- Build Trust: Leaders are forthright and ethical. They openly seek the truth and the best path forward, communicating honestly and respectfully.
#LI-AN1
Our range reflects the hiring range for this position. We use national average to determine pay as we are a remote first company. Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.
Base pay is just a part of our total rewards program. Honor offers equity and 401K with up to a 4% match. We provide medical, dental and vision coverage including zero cost plans for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, mental health benefits, wellness program, and discount program.
Hiring Salary Range
$178,200—$198,000 USD
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.
Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.
