Principal Designer
tolan
San Francisco
Posted Feb 25, 2026
- Full-time
- Design
Job description
Tolan is building personal AI that helps people think, reflect, and take action in their real lives. We're an experienced team that previously founded Even, acquired for $300M in 2022. Tolan is backed by the designers and founders behind Instagram, Retro, Behance, Vimeo, and Notion. ### **The role** We're hiring a **Principal Designer** to help shape the future of Tolan. You'll work in a small team to design, build, and ship features that push the boundaries of our relationship with embodied AI. ### What You'll Do - Own design projects end-to-end, from foundational product decisions to polished visual details. - Partner closely with engineering and product to take features from concept to production. - Set and maintain a high design bar across the full Tolan experience. - Push the boundaries of what's possible at the frontier of embodied AI interfaces. - Talk with real users, learn from what you ship, and iterate quickly. ### **Who We're Looking For** - **Experienced designer.** You have 5+ years of experience owning design projects end-to-end with little oversight. - **Consumer product chops.** You've worked on consumer-facing products and taken them from concept to production, learned from real users, and iterated quickly. - **Autonomous collaborator.** You thrive in highly autonomous and collaborative environments. - **Product-minded.** You care as much about solving product problems as you do about visuals. - **Pattern breaker.** You know when to follow patterns and when to break them to make something entirely new. Compensation: $200,000-300,000 base salary + equity + benefits