Principal, Field Marketing - Healthcare Americas

Job description

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. **Role** We are looking for a Principal, Field Marketing - Healthcare Americas to join our team. This is a Remote (United States) role, reporting to the VP of Field Marketing. This results-driven marketing leader will own the go-to-market (GTM) strategy and pipeline generation for the Healthcare vertical in the Americas. In this role, you will act as a strategic partner to sales leadership, architecting and executing integrated campaigns and high-touch customer experiences. Your primary objective will be to accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler's Zero Trust footprint across the healthcare provider landscape. **What you’ll do (Role Expectations)** - Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar and scorecard aligned to revenue targets - Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression - Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE - Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights **Who You Are (Success Profile)** - You thrive in ambiguity and fast-paced environments, comfortably charting the path forward and turning complex, evolving challenges into meaningful strategic opportunities. - You act like an owner with a strong bias for action, taking full accountability for outcomes while navigating seamlessly between high-level vertical strategy and hands-on execution. - You are a high-trust collaborator who embraces open feedback, communicates with candor and respect, and partners closely across sales and marketing to achieve shared goals. - You are deeply customer-obsessed, developing strong empathy for healthcare provider organizations and grounding your strategy in solving their real-world operational and security needs. - You are data-driven, using pipeline metrics, intent data, and market evidence to measure what matters and guide informed decision-making. **What We’re Looking for (Minimum Qualifications)** - Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving - 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity - Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals - Demonstrated track record of building trusted partnerships with enterprise sales leaders - Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare - Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience **What Will Make You Stand Out (Preferred Qualifications)** - Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency - Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH - Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market - Outstanding written, verbal, and presentation skills, with proven executive presence presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership #LI-RemoteUS #LI-DS9 Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits. Base Pay Range $175,000—$250,000 USD At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: - Various health plans - Time off plans for vacation and sick time - Parental leave options - Retirement options - Education reimbursement - In-office perks, and more! Learn more about Zscaler's hybrid working model and benefits [here](https://www.zscaler.com/candidate-resource-hub). By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. *See more information by clicking on the* [*Know Your Rights: Workplace Discrimination is Illegal*](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) *link.* Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.