Principal Partner Marketing - Oracle Partnership

Job description

Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet. **Celonis makes processes work for people, companies, and the planet.** The Celonis Platform is powered by the Celonis Context Model, which combines process data, business knowledge, and intelligence to create a living digital twin of the enterprise that AI can understand — turning AI’s operational blind spots into operational clarity. We believe there is a massive opportunity for companies to make their AI agents, people, systems, and processes work together, achieving transformational outcomes - and for that, we need you to join us. **The Team:** The global partner marketing team fuels customer success and market growth by building trusted relationships with our partners, co-innovating with them, and driving mutual success and influence across key markets and industries. This dynamic team, led by the VP of Global Partner Marketing & North America Marketing, collaborates with regional partner marketing, partner management, the global ecosystem team, and the broader go-to-market organization to create and execute integrated demand generation programs that build awareness and accelerate pipeline. As part of the GTM marketing organization, we thrive on cross-functional teamwork - solving complex challenges, bringing innovative ideas to life, and delivering customer and partner value. This role will have a dotted line to the SVP of Strategic Global Partnerships & Market Activation, who reports directly to Celonis’ Founder & Co-CEO. At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment. **The Role:** A strong partner ecosystem doesn't just support the growth of a business — it ignites innovation, amplifies reach, and creates a powerful network effect that moves the entire business forward. This role is 100% dedicated to the [newly established Celonis–Oracle strategic partnership](https://www.celonis.com/news/press/celonis-and-oracle-collaborate-to-power-enterprise-ai-and-accelerate-it-modernization), one of Celonis' highest-priority global alliances. As ***Principal Partner Marketing Principal, Oracle Partnership***, you will serve as the senior marketing leader accountable for translating executive partnership strategy into measurable market impact — driving awareness, demand generation, executive engagement, customer advocacy, and joint go-to-market activation that accelerates pipeline and strengthens Celonis' position within the Oracle ecosystem. This is a senior individual contributor role. You will not manage a team, but you will operate as a cross-functional leader, influencing and aligning stakeholders across Marketing, Sales, Strategic Partnerships, Product Marketing, Customer Success, Corporate Communications, Analyst Relations, and Oracle Marketing to drive results. **The work you’ll do:** - **Own the Global Oracle Partner Marketing Strategy:** Develop and execute the integrated marketing strategy supporting the Celonis & Oracle partnership globally. This includes building the annual Oracle marketing plan, campaign calendar, and investment priorities - aligning with Oracle sales priorities, executive objectives, and partnership milestones. - **Drive Integrated Demand Generation:** Design and execute full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing. You should also bring a field lens to program design, ensuring campaigns connect to regional priorities and translate to pipeline in target accounts within prioritized regions. - **Stakeholder Alignment:** Build strong relationships with ecosystem stakeholders, marketing leadership, sales leadership, product marketing, and the extended marketing team to ensure inclusion of the Oracle partnership in the broader marketing motion. - **Develop Thought Leadership:** Partner with our product marketing team to develop industry positioning and competitive differentiation that you can then use as a foundation for developing joint press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos in collaboration with the corporate communications and analyst relations team. - **Serve as the Primary Marketing Interface into Oracle:** Act as the primary marketing liaison with Oracle marketing, coordinating across Oracle corporate marketing, alliance marketing, field marketing, product marketing, communications, industry marketing, and events. - **Event Leadership:** Own the strategy and execution for key Oracle events, including Oracle AI AWorld and Oracle Sales Kickoffs, and ensure Oracle’s sponsorship and integration into Celonis’s flagship events, including Celosphere and Process Intelligence Days. Event responsibilities include event strategy, messaging, executive experience, customer speaker recruitment and preparation, booth activation, campaign integration, and post-event pipeline follow-up. - **Track and Analyze Performance:** Establish key performance indicators (KPIs) to track the effectiveness of Oracle marketing activities, delivering quarterly business reviews with performance insights and actionable recommendations for continuous improvement. **The qualifications you need:** - 8–12+ years of enterprise B2B technology marketing experience, with demonstrated expertise across partner marketing, field marketing, integrated campaign management, and product marketing. - Previous Oracle marketing, alliance marketing, partner marketing, or field marketing experience strongly preferred. - Demonstrated success navigating Oracle's highly matrixed marketing organization — including Corporate Marketing, Alliance Marketing, Field Marketing, Product Marketing, Communications, and Industry Marketing. - Existing relationships within the Oracle marketing ecosystem are highly desirable. - Proven success leading integrated marketing programs — spanning demand generation, ABM, executive marketing, events, communications, customer marketing, and digital marketing — as a senior individual contributor in a matrixed organization. - Deep understanding of partner ecosystems, joint go-to-market motions, and partner program design, including "to", "with", and "through" partner marketing frameworks. - Field marketing experience with the ability to connect global programs to regional pipeline realities. - Product marketing experience with the ability to work with product and engineering to develop and articulate compelling joint value propositions and solution messaging. - Exceptional cross-functional leadership skills — experienced at influencing and aligning senior stakeholders across complex, matrixed organizations without direct authority. - Excellent verbal and written communication skills with the ability to influence at all levels, from day-to-day collaborators to executive leadership. - Ability to balance strategic planning with hands-on execution — comfortable moving between high-level thinking and detailed program management. - Advanced ability to analyze performance metrics and use insights to guide decision-making. - Familiarity with CRM, marketing automation tools, and reporting platforms. - Fluent in English. - Travel required for partner-facing activities and internal stakeholder meetings. No visa sponsorship for this role **What Celonis can offer you:** - Pioneer Innovation: Work with the global leader in Process Mining and the Process Intelligence Graph to shape the future of AI-driven business operations. - Ownership from Day 1: Every full-time "Celonaut" is an owner, receiving Restricted Stock Units (RSUs) and merit-based refresh grants. - Unrivaled Family Support: Benefit from our inclusive parental leave policy—24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment. - Work-Life Integration: Enjoy Unlimited PTO (in applicable regions) and generous PTO globally, as well as a flexible hybrid work model that balances remote focus with vibrant office collaboration. - Continuous Growth: Elevate your skills through our 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform. - Holistic Well-being: Prioritize your health with subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks" that prioritize work/life balance. - Drive Sustainability: Participate in annual Impact Days, where you receive paid time off to volunteer for community and environmental causes with your local office, or virtually. - Global Inclusion & Belonging: Find community through our Inclusion Think Tank and participate in our annual Inclusion Days, ensuring every voice is heard and valued. - Value-Driven Impact: Join a mission-led organization where our core values—Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future—drive every decision. **About Us:** Celonis is the trusted platform to industrialize Enterprise AI, empowering organizations to analyze, design, and operate AI-driven processes. The Celonis Platform is powered by the Celonis Context Model, which combines process data, business knowledge, and intelligence to create a living digital twin of the enterprise that AI can understand — turning AI’s operational blind spots into operational clarity. Industry-leading companies around the world trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide. Get familiar with the Celonis Process Intelligence Platform by watching this [video](https://www.youtube.com/watch?v=YR5oRJGhJYg&list=PLuVor-ZUD4pnM6G33C5D0tjXUvlTPYBRe). **Celonis Inclusion Statement:** At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen. **Your Privacy:** Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ [Accessibility and Candidate Notices](https://www.celonis.com/careers/candidate-notices) By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our [Privacy Notice for the Application and Hiring Process](https://www.celonis.com/careers/privacy-notice/). **Use of Artificial Intelligence Tools** We rely on an artificial intelligence tool to match the information from your resume to the relevant Celonis job descriptions. This processing is limited to the information provided in your resume or in your candidate profile. The tool produces a match score per candidate for a role, suggests preliminary ranking, and provides recommendations. The tool is only used for support in parts of the job application process, including to facilitate the identification of the relevant Celonis Jobs for candidates and recruiters. All final decisions are made by hiring managers and the Celonis talent acquisition team. Hiring managers and HR specialists use this tool responsibly, are aware of the risk of potential bias, and are equipped to mitigate it. Please be aware of common job offer scams, impersonators and frauds. Learn more [here](https://www.celonis.com/careers/fraud-alert/).