Why this role exists Travel is personal, even when it's for work. Somewhere along the way, it started to feel transactional. Optimized for cost, bound by rules, and when things go wrong, you're on your own. Serko.ai is built to change that. It's an AI travel assistant that remembers how you like to travel, lets you change your mind without penalty, and proactively monitors for disruptions so you can travel with confidence. It's a new type of travel product that accounts for your life, not just your itinerary. We've built the beta. Now we need you to come build the rest with us. Who should applyYou've done 0-to-1 before and you want to do it again. You want autonomy and have the ambition to own a major scope end to end, from strategy to execution. You're comfortable with ambiguity and you're drawn to problems that don't have established patterns yet. You have the taste to know when something is right, not just done. You want the speed of a startup with the stability of an established company behind you. And you measure design by outcomes, not output.What you'll own The traveller experience, end to end. You'll shape what an agentic travel product feels like. Nobody has settled that yet. This is a hands-on IC role. You'll design and ship the work yourself, set the craft bar by example, and drive outcomes directly. Today Serko.ai is in closed beta on desktop web; you'll build onto that foundation, bring it to native mobile, and help us dream big as we scale.RequirementsWhat you'll doStrategy & DirectionOwn the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision.Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space.Design & Craft ExcellenceBuild End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile.Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale.Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar.AI & Future-Facing UXDesign Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization.Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users.Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation.Leadership & OwnershipOperate with Autonomy: Take full accountability for the traveller experience with high trust and minimal oversight.Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows. What you'll bringStrategic and systems-level. Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision. End-to-end craft. A strong portfolio of complex digital products shipped end to end across UX, UI, and CX, with deep design-systems experience. AI-native instincts. Track record designing AI-powered or data-driven products (conversational interfaces, personalisation, recommendation systems, or agentic experiences) with a feel for making intelligent systems transparent and trustworthy. Expert tooling. Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions. AI-forward practice. You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery.BenefitsAt Serko, we aim to create a place where people can come and do their best work. This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.Some of the benefits of working at Serko are:A competitive base payMedical BenefitsDiscretionary incentive plan based on individual and company performanceFocus on development: Access to a learning & development platform and opportunity for you to own your career pathwaysFlexible work policyThe pay range is between $200,000 - $260,000 USD as a base salary offering annually along with a short term incentive bonus scheme driven by performance.
Why this role exists
Travel is personal, even when it's for work. Somewhere along the way, it started to feel transactional. Optimized for cost, bound by rules, and when things go wrong, you're on your own. Serko.ai is built to change that. It's an AI travel assistant that remembers how you like to travel, lets you change your mind without penalty, and proactively monitors for disruptions so you can travel with confidence. It's a new type of travel product that accounts for your life, not just your itinerary. We've built the beta. Now we need you to come build the rest with us.
Who should apply
You've done 0-to-1 before and you want to do it again. You want autonomy and have the ambition to own a major scope end to end, from strategy to execution. You're comfortable with ambiguity and you're drawn to problems that don't have established patterns yet. You have the taste to know when something is right, not just done. You want the speed of a startup with the stability of an established company behind you. And you measure design by outcomes, not output.
What you'll own
The traveller experience, end to end. You'll shape what an agentic travel product feels like. Nobody has settled that yet. This is a hands-on IC role. You'll design and ship the work yourself, set the craft bar by example, and drive outcomes directly. Today Serko.ai is in closed beta on desktop web; you'll build onto that foundation, bring it to native mobile, and help us dream big as we scale.
Requirements
What you'll do
Strategy & Direction
- Own the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision.
- Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space.
Design & Craft Excellence
- Build End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile.
- Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale.
- Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar.
AI & Future-Facing UX
- Design Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization.
- Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users.
- Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation.
Leadership & Ownership
- Operate with Autonomy: Take full accountability for the traveller experience with high trust and minimal oversight.
- Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows.
What you'll bring
- Strategic and systems-level. Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision.
- End-to-end craft. A strong portfolio of complex digital products shipped end to end across UX, UI, and CX, with deep design-systems experience.
- AI-native instincts. Track record designing AI-powered or data-driven products (conversational interfaces, personalisation, recommendation systems, or agentic experiences) with a feel for making intelligent systems transparent and trustworthy.
- Expert tooling. Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions.
- AI-forward practice. You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery.
Benefits
At Serko, we aim to create a place where people can come and do their best work. This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.
Some of the benefits of working at Serko are:
- A competitive base pay
- Medical Benefits
- Discretionary incentive plan based on individual and company performance
- Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
- Flexible work policy
- The pay range is between $200,000 - $260,000 USD as a base salary offering annually along with a short term incentive bonus scheme driven by performance.
Serko is an award-winning business travel and expense software company that’s winning on a global scale. We’re already the established leader in Australasia and revolutionizing the way people do business travel in the USA and Europe – and we’re growing!While the world of business travel is changing, we’re preparing companies for this with intelligent technology that helps them ensure the continued safety and well-being of their travelers – allowing for complex approvals where needed, giving real-time information about precautions taken by transport and accommodation suppliers, tracking and managing travel around the globe, increasing the flexibility of bookings, giving true visibility and control over costs – and we’re not stopping there. We’re backed by the biggest travel brands in the world like Booking.com and there is an exciting road ahead of us at a time where travel needs real, impactful change.Serko is at the forefront of travel innovation and is one of the most exciting businesses to work for in the high tech sector. We now have upwards of 230 employees in 4 countries so we're still small enough for everyone to know everyone but we're big enough to take on the big boys and win. And that's the plan.We're a diverse, close knit group with a flat structure where everyone's opinion matters and anyone can lead. We value people who have personal integrity, are adaptable, and are courageous with what they do. Serko’s people work collaboratively with energy and enthusiasm – so you’ll want to be up for the ride. All our offices are well equipped, funky and modern and, as you'd expect, equipped with games, exceptional coffee, fresh fruit and snacks. Our environment is upbeat, energetic and fun – and we look for people to add to our culture, not just fit our culture. The work here is challenging, complex and hugely rewarding. We know how to work hard and play hard, with a really lively social scene... and we reward our people well too. To find out more about working at Serko go to http://www.serko.com/about-serko/
Serko is an award-winning business travel and expense software company that’s winning on a global scale. We’re already the established leader in Australasia and revolutionizing the way people do business travel in the USA and Europe – and we’re growing!
While the world of business travel is changing, we’re preparing companies for this with intelligent technology that helps them ensure the continued safety and well-being of their travelers – allowing for complex approvals where needed, giving real-time information about precautions taken by transport and accommodation suppliers, tracking and managing travel around the globe, increasing the flexibility of bookings, giving true visibility and control over costs – and we’re not stopping there. We’re backed by the biggest travel brands in the world like Booking.com and there is an exciting road ahead of us at a time where travel needs real, impactful change.
Serko is at the forefront of travel innovation and is one of the most exciting businesses to work for in the high tech sector. We now have upwards of 230 employees in 4 countries so we're still small enough for everyone to know everyone but we're big enough to take on the big boys and win. And that's the plan.
We're a diverse, close knit group with a flat structure where everyone's opinion matters and anyone can lead. We value people who have personal integrity, are adaptable, and are courageous with what they do. Serko’s people work collaboratively with energy and enthusiasm – so you’ll want to be up for the ride.
All our offices are well equipped, funky and modern and, as you'd expect, equipped with games, exceptional coffee, fresh fruit and snacks. Our environment is upbeat, energetic and fun – and we look for people to add to our culture, not just fit our culture. The work here is challenging, complex and hugely rewarding. We know how to work hard and play hard, with a really lively social scene... and we reward our people well too.
To find out more about working at Serko go to http://www.serko.com/about-serko/
