Principal Product Manager - Business to Agent

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the Team We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Expedia Group is seeking a highly technical, builder-mindset Principal Product Manager to lead the strategy and execution of our Business to Agent team. AI agents are emerging as a new customer interface, increasingly owning the travel funnel from intent to transaction. We ensure EG’s supply, pricing, and brand are surfaced, selected, and transacted by agents, the next platform shift after web and mobile. This is an individual contributor role designed for a builder. As the Single Threaded Leader for Business to Agent, the PM will own the channel-level theses, roadmap, experimentation, and outcomes across the full set of Agentic Search channels and emerging agent surfaces. The role carries direct ownership of strategy and execution, with a squad of senior engineers, and is empowered to act with minimal coordination tax. In this role, you will: Strategy & Thesis Building Own the end-to-end strategy and outcomes for Business to Agent across agent channels, sequencing investment by economic contribution and maintaining a forward view on emerging agent surfaces. Build and continuously refine theses on how agents search, evaluate, and transact, recognizing that agent archetypes differ meaningfully from each other and require bespoke approaches. Translate theses into prioritized roadmaps and clear stay/invest/pass calls as the agent ecosystem evolves. Agent Legibility & Access Ensure EG’s inventory, pricing, policies, and loyalty signals are machine-readable and correctly interpreted across agent surfaces. Drive expansion of EG’s presence into agent-specific indices, registries, and retrieval surfaces, and ensure EG is callable and usable wherever agents operate. Identify and pull the small set of high-leverage levers per channel that drive agent visibility and access. Agent Reasoning & Preference Develop a research and experimentation agenda to understand how agents reason, rank, and recommend, drawing on observability tooling (e.g., chain-of-thought analysis), structured prompting of closed models, and emerging academic literature. Translate learnings about agent preferences into agent-facing products, content, interfaces, and offerings, recognizing that agents may weight value, trust, and convenience differently than humans. Operate a portfolio of agent-archetype strategies with a shared feedback loop across experimentation and research. Experimentation & Productionalization Define and operate a high-velocity experimentation system per channel, with clear hypotheses, decision criteria, and decision-grade readouts. Translate experimental learnings into durable changes; product enhancements, expanded marketing surfaces, content systems, and offering adjustments – and rank what to productionalize against desirability, feasibility, and viability. Shape the path toward end-to-end agent infrastructure as the category matures, including the harder unresolved problems of identity, authorization, and human-agent liability. Team Leadership & Cross-Functional Influence Lead a squad of senior engineers via dotted-line authority, operating as an AI-native, high-leverage, low-coordination-tax team that uses agents and automation to amplify output. Partner cross-functionally with product, technology, marketing, brand, legal, and enterprise alliance teams to ship the changes that compound channel performance. Embody failure-as-a-design-principle: move fast, including pivots when unsuccessful, and double down on signals of traction in a pre-playbook market. Executive Communications & Presentations Translate complex agent ecosystem dynamics, channel theses, and experimental learnings into clear, concise narratives for C-suite, board, and senior cross-functional audiences. Represent Agentic Search in senior forums across the organization, framing trade-offs and recommendations with the structure and clarity expected at the executive level. Serve as a thought leader on agent-driven markets internally and externally, producing research and point-of-view artifacts that shape how the broader organization thinks about the space. Minimum qualifications: 10+ years in product management, growth, or technical product leadership, with increasing scope and ownership. Demonstrated zero-to-one track record: has built and scaled a net-new channel, capability, or product from inception to measurable commercial outcomes. Highly technical: able to read and reason about web infrastructure, retrieval systems, agent tooling, structured data, and APIs well enough to build independently. Proven track record of building strategy, theses, and execution for channels or platforms at meaningful scale, with strong experimentation discipline. Strong executive communication: clean presentations, executive presence, and the ability to drive alignment across senior cross-functional stakeholders without direct authority. Comfort with ambiguity, fast cycles, and high-velocity decision making in a pre-playbook market. Preferred qualifications: Founder or founder-adjacent experience strongly preferred; candidates who have started, scaled, or made early-stage investments in AI or platform businesses bring directly transferable pattern recognition. Active immersion in the AI ecosystem; relationships with frontier labs, agent platforms, or AI-native startups treated as a meaningful signal of genuine engagement, not just familiarity. The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits . Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request . We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is . Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.