Principal Product Manager, Creator

Job description

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth. **Position Title**: Principal Product Manager, Creator **About the role** LTK is the industry-leading creator commerce platform, empowering creators to turn their influence into thriving businesses. We've helped establish and shape the creator economy, and now we're looking for a bold product leader to help define what's next. As our Principal Product Manager, Creator, you'll have the opportunity to reimagine how creators discover opportunity, create shoppable content, and grow their businesses. You'll lead the strategy and evolution for Creators’ core workflows and how LTK engages, retains, and helps thousands of Creators around the world become as economically successful as possible.. This is a high-impact, senior individual contributor role for an AI-native product leader who thrives on solving complex challenges and turning ambitious ideas into reality. Working across Product, Engineering, Design, Data, and Creator Success teams, you'll help shape the next generation of creator commerce and build experiences that make a meaningful difference for creators. **How you will make an impact** - Shape the future of creator commerce by defining the long-term vision and multi-quarter product strategy for the Creator Experience, shaping how creators discover opportunities, connect with Brands, and turn their inspiration and influence into shoppable content. - Build experiences that Creators love by reimagining the creator experience for the AI era, identifying opportunities to simplify workflows, remove friction, and create differentiated products that help creators grow their businesses. - Bring an AI-native approach to product innovation, exploring how AI/ML can transform and expand Creator influence, helping to make LTK Creators as economically successful as possible. - Turn deep Creator understanding, behavioral data, and experimentation into product improvements that drive engagement, retention, Creator earnings, and overall experience quality. - Define and monitor outcome measures across experience quality, creator engagement and retention, and creator earnings. Establish baselines, make trade-offs explicit, and use results to guide investment and iteration. - Bring Product, Engineering, Design, Data, and Creator Success teams together around a compelling vision, navigating complex trade-offs and driving execution across interconnected product areas. - Stay close to the customer, applying both passion and proven, AI-native frameworks for learning quickly from real user signals. - Serve as a senior product thought partner, challenging assumptions, elevating product thinking, and helping teams make better decisions that advance LTK's creator experience. **What you will bring to LTK** - 8+ years of Product Management experience, including ownership of complex product areas, multi-quarter product strategy, and demonstrated influence on product direction and business outcomes across multiple teams. - Preferred: Experience with e-commerce, creator platforms, marketplaces, recommendations or Product discovery - Proven experience shaping product vision and strategy for consumer-facing products or complex platforms at scale, with a track record of delivering meaningful customer and business impact. - Hands-on experience shipping and improving AI-powered products, including personally writing evaluations (evals): developing realistic test cases, defining quality criteria and scoring rubrics, and using failure analysis to guide iteration and launch decisions. - Experience independently building functional prototypes using AI tools to make ideas tangible, test assumptions with customers, and inform product and engineering decisions before investing in full development. - An established practice of using AI in day-to-day product work, from synthesizing customer research and analyzing data to prototyping and running experiments, with strong judgment about how to validate outputs and where human expertise matters. - Strong product judgment, with the ability to translate customer needs into differentiated experiences while balancing technical complexity, business priorities, and long-term investments. - Demonstrated ability to lead complex, cross-functional initiatives, influence strategic product and investment decisions, and build alignment with senior leaders without direct authority. - Strong communication and storytelling skills, with the ability to articulate a compelling product vision, challenge assumptions, and influence stakeholders across functions. - Bachelor's degree or equivalent practical experience. - A mindset focused on seizing opportunities and moving with urgency - Dedication to fierce prioritization and operational excellence - Adaptability to a dynamic, fast-moving environment - A growth mindset and openness to feedback #LI-KB1 ### **What we offer for full-time salaried employees** - The opportunity to be part of the leading global company in creator commerce - A remote-first, productivity-first environment - Competitive compensation and benefits package to meet the needs of you and your family - 401(k) with LTK company matching - Medical Insurance, Vision Insurance, Dental Insurance - Paid Maternity Leave and Paid Paternity Leave - Summer Fridays and Flexible PTO - For temporary full-time employees, benefits eligibility may vary --- ### **About LTK** Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents. ### **Our mission** To empower the world’s premium lifestyle Creators to achieve maximum economic success. ### **Our values** - Here to win - Commit to the journey - Work well ### **Commitment to diversity** LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture. --- *For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.* *Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees*. *LTK is an Equal Opportunity Employer.* #LI-Remote