Principal Product Manager (R-19531)

**Shape the Future with Dun & Bradstreet** At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at [](http://dnb.com/careers). The Principal Product Manager (Product Led Data Contribution and Business Visibility) owns a product-led data contribution ecosystem where small businesses voluntarily attest to and consent to sharing information through a true freemium experience and then upgrade into paid products that enhance profile completeness, trust, and creditworthiness. This role is accountable for designing the loop that turns self-serve participation into measurable business value and monetization, operating at the intersection of product-led growth (PLG), consent-driven data collection, trust signals, and freemium expansion. The Principal Product Manager leads product strategy, development, and lifecycle management, driving product vision, market analysis, and cross-functional collaboration from ideation through launch and ongoing optimization. ### Responsibilities: - Own the consent-based data contribution loop by designing intuitive, low-friction user experiences that drive attestations and explicit consent. - Ensure data contribution experiences clearly communicate purpose, usage, and value delivered back to the business. - Define and deliver freemium value including profile completeness, trust indicators, and validation features. - Design monetization pathways extending freemium into paid offerings such as advanced scoring and trust badges. - Own experimentation and KPIs including attestation completion, consent rates, profile progression, and conversion. - Translate abstract trust and credibility concepts into clear product experiences and requirements. - Act as the voice of the SMB customer, addressing skepticism and friction around data sharing. - Drive product strategy, roadmap, and lifecycle management end-to-end. - Collaborate cross-functionally with GTM, Technology, Sales, CX, Legal, Data, and Finance. - Define product requirements, validate hypotheses, track performance, and mentor junior team members. ### Essential Skills and/or Certifications: - Bachelor’s Degree with major in Business Administration, Technology or related disciplines - At least 12 years’ experience in Product Management, ideally in PLG or growth environments - Experience designing consent-driven user flows and data permission journeys. - Strong product analytics skills including funnels, experimentation, and cohort analysis. - Proven cross-functional collaboration across Product, Legal, Data, and GTM. - Market research, competitive analysis, and strategic thinking. - Strong communication and stakeholder management skills. - Experience in trust systems, identity, verification, or marketplaces is preferred - Familiarity with SMB audiences and credibility-driven behaviors is desirable - Ability to translate complex trust concepts into simple UX is preferred - Proficiency in Microsoft Office Suite skills - Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success. - Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs. - Where applicable, fluency in English and languages relevant to the working market.