Principal Product Marketing Manager

The Opportunity We are seeking a strategic and customer-minded individual to drive the offer and pricing lineup for Adobe’s B2C Creative Cloud offerings. In this role, you will shape the structure and positioning of our B2C solutions for businesses of all sizes. Are you excited to define the target audience and determine the right mix of products, features, services, and entitlements for each offering? This is a high-visibility, high-impact role. By applying strong business intuition and collaborating with cross-functional teams, you will develop a deep understanding the customer and the competitive offer landscape. Your work will ensure B2C offerings resonate with key customer segments— ultimately making Adobe the top choice for individuals . What You’ll Do Shape Offer and Pricing Strategy: Define the overarching strategy for how we bring our B2 C products, features, and technologies to market. This includes setting a long-term vision for our B2 C lineup as well as driving annual/quarterly updates we make to our offer lineup. Drive execution for lineup updates : Work with the cross-functional team to bring lineup changes to market. Deeply Understand Customers: Lead customer and market research. You will identify audience needs, prioritize use cases, inform strategy, and influence product roadmaps. Drive Global Business Impact: Identify and advocate for lineup optimizations in key regions outside North America. Design and test regional offers tailored to local customer needs and price sensitivities. Lead with Influence: Act as a change agent across a matrixed organization. Align GTM, Product, Pricing Ops, Growth, Analytics, Finance , and more. Communicate Effectively: Regularly engage with VP-level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions. What You’ll Need to Succeed 10+ years in product marketing, offer line up and strategy , ideally in creative or marketing SaaS. A keen understanding of pricing models , offer development, and the financial literacy to analyze the impact of pricing on revenue and margins. Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging. Exceptional cross-functional leadership skills, with experience driving complex initiatives and navigating tradeoffs in matrixed environments . BA/BS Degree preferred OR 10+ years of experience in product marketing OR equivalent practical experience. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience . Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.