Principal Product Marketing Manager, Martech

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for a Principal Product Marketing Manager to lead our Marketing Orchestration (Martech) go-to-market initiatives. In this pivotal role, you will bridge the gap between complex marketing automation and programmatic advertising by redefining the positioning of StackAdapt's marketing orchestration suite (comprising our data hub, workflow orchestration, direct mail, email, and analytics). You will drive internal and external adoption by translating martech concepts into data-driven narratives for an adtech and media buyer audience, acting as a strategic advisor to senior leadership.

StackAdapt is a remote-first company; we are open to candidates located anywhere in the United States for this position and encourage those from all backgrounds to apply. This role reports into the Director of Product Marketing.

What You'll Be Doing:

• Strategic GTM & Positioning Pivot: Own and execute the global GTM strategy for the marketing orchestration suite. Lead strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting, repositioning the suite away from traditional, email-specific retention use cases toward connected, cross-channel execution.
• Cross-Functional Portfolio Leadership: Act as the principal strategic partner across decentralized product squads, synthesizing disparate product roadmaps (data activation, email, flows, direct mail, analytics) into a single, cohesive, long-term multi-channel marketing orchestration story.
• Scalable Commercial Enablement: Partner with the revenue enablement team, and collaborate closely with the client services and account management leadership to bridge technical product knowledge gaps. Designing repeatable sales plays, client-facing pitch frameworks, and strategic objection-handling guides that empower commercial teams globally.
• Market & Strategic Insights: Maintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscape. Aggregate insights from across the organization to define GTM direction, shape product-market fit, and advise senior leaders (VPs, SVPs) on market approach.
• Customer & Technical Insights: Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journeys, and upcoming trends. Translate these insights into long-term strategic business requirements for the product management teams.
• Process & Workflow Optimization: Design scalable GTM systems, templates, and frameworks that accelerate cross-functional execution and raise the quality of marketing and design briefs. Embrace an AI-forward culture by proactively integrating generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and establish repeatable enablement collateral systems.
• Metrics & Portfolio ROI: Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously managing resource trade-offs and iterating on positioning strategies to maximize product revenue.
• Mentorship & Discipline Elevation: Actively mentor peers and junior team members across the product marketing team, establishing standards, sharing frameworks, and systematically raising execution standards for the entire PMM discipline.

What You'll Bring to the Table:

• 8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech, enterprise marketing cloud, or marketing automation ecosystem.
• Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Twilio Segment, Salesforce Marketing Cloud, Adobe, Bloomreach, Omnisend, ActiveCampaign, Attentive).
• Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, database logic, workflow triggers, audience segmentation) into clear business value (ROAS, programmatic acquisition, multi-channel reach).
• Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred.
• Commercial Enablement Architecture: Proven portfolio of creating structured GTM frameworks, strategic sales plays, and competitive battlecards rather than just high-level, localized marketing content.
• Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts.
• Leadership & Matrix Influence: Proven ability to align multiple teams, manage escalations, and operate through influence across VPs, SVPs, and senior cross-functional leaders (Product, CS, Engineering, Sales, Finance).