Principal SEO / SEO Lead for iGaming

Job description

An established international digital media and affiliate business in iGaming connects users with operators for over 15 years through content, reviews and 20+ high-performing comparison websites . The company is seeking a senior SEO specialist to grow and strengthen its established brands in highly competitive search markets. Role overview The Principal SEO / SEO Lead will own organic growth across the company’s brand websites, reporting directly to the Founder. This is a predominantly individual contributor role with substantial autonomy and responsibility for hands-on execution. The role covers SEO and content strategy, technical performance, link-building strategy and the commercial impact of organic search. AI and tooling will support efficient execution while maintaining content quality and brand standards. Responsibilities include: Help shape the overall brand strategy and own the SEO and content strategy within it. Execute SEO initiatives and improve the content experience across the brand’s websites. Identify priority markets, keyword clusters and audiences through detailed market and keyword research. Maintain strong technical foundations, including information architecture, internal linking, metadata, page speed and crawlability. Own link-building strategy, including anchor selection, link velocity and quality, with execution support. Analyse target SERPs and competitors, monitor rankings and report performance. Work closely with Commercial to turn ranking gains into partnership opportunities. Connect SEO improvements to first-time deposits (FTDs) and product revenue. What Success Looks Like Measurable growth in FTDs and revenue from organic search. Stronger, more stable rankings across priority GEOs and keyword clusters, including through algorithm updates. Excellent technical health, with issues identified and resolved before they affect traffic. Close collaboration with Commercial, turning ranking gains into commercial opportunities quickly. Clear, regular reporting that connects SEO activity to business results. Requirements A senior SEO track record with measurable results in competitive, volatile search markets. Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy. Recent hands-on experience with content, keyword research, outreach and testing. Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings. An autonomous, structured approach to prioritisation, documentation and execution. A disciplined approach to experimentation and responding to algorithm changes. Effective use of AI and tooling to increase productivity while preserving quality and brand standards. Company offers A senior individual contributor role with direct Founder reporting. Ownership of organic growth for established brands. Remote working, with hiring options in the UK, Malta and Portugal. Salary indication of £100,000 / €115,000, with terms depending on the employment or contractor arrangement. The supplied benefits package includes the following, subject to eligibility and applicable local terms: An annual company bonus of 10% of base salary when annual company targets are achieved. Annual leave plus public holidays: 28 days in the UK, 27 in Malta and 25 in Portugal. Up to 20 days of paid sick leave annually. A £/€500 wellbeing allowance. The option to buy or sell up to five annual leave days. Private medical insurance. Working-from-home setup. Enhanced parental leave, with supporting JDs describing up to six months of paid leave. Pension and long-term investment support. Learning and development support. ChatGPT Business subscription. Mental-health support through Spill. Recognition for standout contributions and milestone rewards at three, five and eight years.