Product Design Lead

[ WHO WE ARE]

Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.

KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.

The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.

With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.

[About the role]

Own the UX architecture, design system, and visual identity for a gamer-native commerce and payments product. You'll navigate fintech-grade complexity — trust patterns, transaction states, CMS-driven storefronts — while keeping the experience feeling distinctly gaming, not generic. If you've shipped consumer apps at the intersection of commerce and payments and back your craft with data, we'd love to talk.

[Key Responsibilities]

• Own the UX architecture across app and web: information architecture, navigation, user flows and edge cases.
• Create and maintain a scalable design system: tokens, component library (atomic + store-specific), responsive grid, dark mode, and dev handoff documentation.
• Shape the brand’s visual identity in-product: colour system, typography, iconography, illustration style, and motion principles that feel gamer-native, not generic fintech.
• Partner closely with Product and Engineering on every sprint: participate in spec reviews, prototype key interactions, run design QA, and iterate based on analytics (Metabase, GA).collaborating closely with product managers, designers, and backend engineers

[Required Experience]

• Experience with consumer tech products (Fintech/ecommerce/social products)
• Familiarity with gamification design: progression systems, achievement frameworks, reward loops.
• Experience designing for CMS-driven storefronts where layouts are dynamically configured by non-technical teams.
• Motion design skills (Lottie, After Effects, or Rive) for micro-interactions and celebratory moments.

[Preferred Qualifications]

• 5+ years in product design with at least 2 years designing UX in consumer based fintech/social/ecommerce apps. You understand compliance-driven UX constraints, trust-building patterns, and transaction-state communication.
• Shipped consumer-facing mobile apps (iOS/Android) at scale. Bonus if you’ve worked on a product that combines commerce + payments.
• Strong portfolio demonstrating end-to-end product thinking: from research and IA to high-fidelity UI and interaction design. We’ll evaluate craft, not volume.
• Experience building or significantly contributing to a design system used across multiple surfaces and teams.
• Proficiency in Figma (components, auto-layout, variables, prototyping). Comfortable with responsive web design.
• Ability to design for complex state management: loading, empty, error, partial-success, and async states across payment and commerce flows.
• Data-informed design sensibility. You’ve used funnel data, heatmaps, or A/B test results to drive design decisions, not just aesthetics.