Product & Growth Content Specialist

Job description

The Product & Growth Content Specialist plays a key role in shaping high-impact, conversion-driven messaging across SPYPOINT & VOSKER’s ecosystem bridging marketing, product, and user experience. Working under the strategic direction of the Director – Brand & Communications, this role focuses on executing and optimizing content across critical performance touchpoints, including advertising, eCommerce, CRM, and digital product interfaces. The role ensures messaging is clear, compelling, and aligned with established brand narratives and UX writing principles translating product features into effective, user-centric communication that drives acquisition, conversion, and retention. Key Responsibilities Conversion Copywriting Write and optimize campaign, promotional, and digital ad copy across channels Execute A/B testing initiatives and iterate based on performance insights Continuously refine messaging to improve engagement and conversion eCommerce & Retail Content Develop and maintain product copy across PDPs, marketplaces, and online listings Support retail, packaging, and catalogue messaging Translate product features into clear, benefit-driven communication aligned with brand storytelling CRM & Lifecycle Content Create email and lifecycle content (acquisition, onboarding, retention) Execute automated flows and campaign messaging Support seasonal and promotional initiatives Digital Product & UX Writing (Execution & Optimization) Execute and refine UX copy across app features and digital interfaces Apply UX writing guidelines and frameworks defined by the Senior Specialist Support feature naming and product language development Ensure consistency of terminology across user touchpoints Cross-Functional Collaboration Collaborate closely with Product, Brand, and Marketing teams Ensure alignment of messaging across campaigns, product, and customer journey Adapt messaging based on strategic direction and business priorities Performance & Optimization Analyze performance of messaging across channels Identify opportunities to improve clarity, engagement, and conversion Contribute to a data-driven approach to content optimization Impact of the Role Improves conversion, engagement, and campaign performance Strengthens product understanding through clear communication Ensures consistency across high-impact customer touchpoints Translates strategy into measurable business results Experience 3 to 5 years of relevant experience. Bachelor's degree in Communications, Marketing, or a related field (an asset). Professional proficiency in English (written and spoken) contacts outside Quebec; French considered an asset, given regular collaboration with Quebec-based stakeholders. Experience in the following areas is considered an asset: eCommerce UX Copywriting Email Marketing Experience with the following tools is considered an asset: Figma Confluence Jira Microsoft Copilot Trello Adobe Creative Suite Google Analytics Microsoft 365 SEMrush Equal Employment Opportunity At VOSKER, we value what makes each person unique and celebrate the diversity that allows us to redefine what’s possible. We foster collaboration by creating a healthy and inclusive work environment where every voice is heard. If you require any accommodations or have specific needs to make our recruitment process more accessible, please don’t hesitate to let us know. Now it’s your turn to tell us about yourself! We’d love to hear from you—apply today! VOSKER is a North American leader in remote area surveillance. Every day, we’re proud to help our customers keep an eye on what matters most by developing solar-powered security cameras connected to our exclusive cellular platform. At VOSKER, we care for our people, think differently, and strive for excellence . We leverage our expertise to succeed as a team and redefine what’s possible. WHAT WE OFFER A work environment where your ideas are valued and your ambitions can thrive. A dynamic workplace where no two days are the same. A wellness account to help cover expenses related to your well-being, hobbies, and personal interests. Free 24/7 access to virtual healthcare services and an Employee and Family Assistance Program (EFAP). A comprehensive group insurance plan, including vision and dental coverage. A group retirement savings plan (RRSP) with employer contributions. A parental leave top-up benefit for new mothers and fathers.