Product Growth Manager (Acquisition Funnels)

Job description

**Who Are We?** Welltech is a global wellness technology company with Ukrainian roots. Our mission is **to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.** We are one of the most established players in the wellness app space, and we are accelerating. Over **25.5 million** people across the world use our apps — **Muscle Booster, Yoga-Go, and WalkFit** — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With **500+ people** across hubs in **Cyprus, Ukraine, Poland, Spain, and the UK**, we combine the scale of a market leader and the drive of a team that's just getting started. **What We're Looking For** As a **Growth Product Manager**, you will own and optimise acquisition funnels for one of our apps while leading complex, high-impact growth initiatives. You will combine advanced experimentation, strong commercial judgment, creativity, and deep user insight to develop innovative funnel experiences that drive subscription conversion, ARPU, and sustainable growth at scale. **What you'll do** - Own the performance and experimentation roadmap for your acquisition funnels, proactively identifying and prioritising the highest-impact growth opportunities. - Independently tackle complex and ambiguous growth challenges, translating them into clear strategies, actionable hypotheses, and experimentation plans. - Design and lead sophisticated experiments across areas such as pricing, personalisation, monetisation, and new funnel architectures, balancing learning speed with commercial risk. - Go beyond standard funnel metrics to uncover root causes, size opportunities, and evaluate the broader business impact of your experiments, including downstream monetisation and LTV. - Develop innovative funnel concepts that go beyond existing templates, leveraging audience psychology, user research, emerging trends, and creative experimentation. - Lead high-impact cross-functional initiatives, aligning design, engineering, analytics, acquisition, content, and product teams to bring complex ideas to life. - Apply strong experimentation methodology and statistical judgment to ensure reliable results, challenge assumptions, and make sound decisions even when data is inconclusive. - Translate experiment results into strategic insights, identifying patterns and building on learnings to inform future growth opportunities. - Build coherent acquisition experiences that connect advertising creatives, funnel messaging, monetisation, and product value propositions. - Leverage AI and automation to develop reusable workflows that improve the speed and quality of research, ideation, and experimentation. **Your professional qualities** - 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles, with a demonstrated track record of delivering measurable business impact. - Advanced experimentation expertise, including strong knowledge of A/B testing methodology, statistical concepts, and complex experiment design. - Strong analytical and commercial judgment, with the ability to connect conversion performance to monetisation, LTV, and broader business outcomes. - Deep understanding of UX, audience psychology, user research, and conversion optimisation. - Proven ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution. - Strong cross-functional leadership and stakeholder management skills, with the ability to influence decisions and lead projects without formal authority. - Creative and innovative mindset, with the ability to challenge conventional approaches and develop original growth ideas. - English proficiency B2+. **Candidate Journey** ️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews **Check Out Some of Our Products** [Muscle Booster](https://musclebooster.fitness/) [Yoga-Go](https://yoga-go.io/) [WalkFit](http://walkfit.pro/)